BACK BY POPULAR DEMAND!!Join some of the top consultants in dentistry for this one hour Q&A. Expert consultants - representing all fields of practice management- will take to the stage to answer YOUR questions. An invaluable session - do not miss it! Questions will be submitted ahead of time to allow experts to prepare.
Saturday, October 23th
EXPERT PANEL
KATHERINE EITEL
Creator, The Lioness Principle
Katherine Eitel is the creator of The Lioness Principle ™ , a unique and powerful leadership concept for corporations, dental and healthcare practices, and progressive individuals looking to access their full potential. An inspirational keynote speaker, workshop leader, corporate trainer, and personal performance coach, she specializes in extraordinary leadership and high-level communication skills and is known for her interactive and high-energy connections with audiences and clients. Katherine helps businesses and individuals discard their old, tired scripts and access instinctive greatness to improve personal performance, employee development skills, telephone technique, marketing and sales results, speaking and training skills, and customer service.
LISA FORSBERG
Senior Vice President, MDE
Lisa is AADOM's resident "Insurance Expert" and is the Senior Vice President for MDE - the Official Insurance Clearinghouse and Emerald Sponsor for AADOM. MDE provides efficient, robust insurance information that connects dental practices and insurance companies in real-time, while the patient is present in the office. MDE is working to ultimately create a retail-like experience in the dental office enabling them to maximize efficiency, improve patient interactions and optimize cash flow. Lisa has more than 20 years of dental industry experience with focus on strategic development of value-added products and services to improve dental practice business administration. Her experience includes front office administration within the dental practice and more than 15 years of operational and strategic leadership with insurance companies
FRED JOYAL
Founder, 1-800-DENTIST
Had Gary Saint Denis not convinced him to co-found Futuredontics, Inc., in 1986, Fred Joyal would have continued his fast climb in advertising as a talented copywriter with Benton & Bowles in Los Angeles.
Fred's experience proved to be instrumental in the ascent of Futuredontics, Inc., to the top of the dental practice marketing services' industry. Fred's mission in building the 1-800-DENTIST brand was to provide a consistent flow of screened patients to member dentists and, equally important, to encourage millions of consumers to visit the dentist on a regular basis.
Fred has written, produced and appeared in more than 100 of the company's television and radio commercials, which air more than 5,000 times each month on major networks nationwide. These commercials showcase Fred's creative vision and spread socially responsible consumer messages about oral health. The success of 1-800-DENTIST doesn't stop with the public: The company is known for its uniquely fun working environment, incredible sense of staff loyalty and a company-wide drive to innovate.
LOIS BANTA
CEO, Banta Consulting
Through Banta Consulting, Lois provides her expertise to dental practices across the country and internationally. As a highly sought after speaker on the American Dental Association circuit and other popular venues, Lois' seminars are a must for every member of the dental team. Lois also has written monthly columns for Dental Practice Reports and has appeared as a featured writer for the Australian Dental Journal, and other numerous publications.
JUDY KAY MAUSOLF
Owner and Founder, Practice Solutions
Known at The Potential Expert, her ability to inspire and empower helps others connect to their potential by discovering what is in the way of their success and create lasting change. Her unique performance coaching focuses on leadership communication, team revitalization and image enhancement. Judy Kay excels at creating a thriving, healthy and balanced work environment by developing a leadership and empowering personnel. Service and results-driven, she offers winning systems and vital information through interaction, role-playing and real life examples that anchor firmly in the minds and attitudes. Her encouragement, creativity and dynamic spirit are contagious.
BRIAN SMITH, CPA
Lighthouse Practice Management
Brian is an original co-designer of the PracticeWorks software system, accountant , 20 year veteran of the dental industry. Brian makes sure he fully understands a problem before he dives into a solution. This is true for something as simple as automating the display of a message at check-in, and as complex as designing an entire automated patient communications system.
He has been doing office management consulting since 1987, when he started in the dental software business. With his accounting and business background (he's a CPA, but don't ask him to do your taxes!), he understands the dollars and cents of dentistry as well as anyone
LARRY WINTERSTEEN, BA, MA, CMT
Founder, Wintersteen & Associates
Larry Wintersteen was born and raised in the State of Idaho. He has a Bachelor's Degree in English / Communication, a Master's Degree in Interpersonal Communication and Organizational psychology, and Ph.D. Studies in clinical counseling and Organizational Management. Larry has taught university for seven years, been in private counseling practice three years, and has worked two years as a Social Services consultant for the State of Oregon.
In 1974, he founded Wintersteen & Associates LLC, a consulting firm and entered into professional Healthcare Management Consulting and Human Resource Development. He has built an international reputation throughout the U.S. and Canada as a leading consultant, lecturer, author and trainer of dental, legal and medical professionals. See Program References.
AMY LOGAN
FACILITATOR
Executive VP of Development, Jameson Management
Amy began at Jameson as director of marketing where she developed and managed company collateral and promotional materials along with products and lecture programs. During her tenure at Jameson, she has been responsible for corporate relations, special events, continuing education programs and trade show management.
Now executive vice president of development, she has expanded her duties to oversee all media, marketing and client relations along with Jameson’s creative services team, while continuing to manage Jameson speaking and operational efficiencies.
Robin Morrison
President, RLM Healthcare Marketing & Consulting
Robin Morrison is the president of RLM Healthcare Marketing and Consulting. RLM is a healthcare marketing company that provides marketing materials and services to healthcare professionals. Robin has worked in the healthcare field for 20+ years and as a healthcare marketing consultant since 1986. With an emphasis on image marketing, RLM builds successful practices throughout the United States
