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2010 SPEAKERS
KATHERINE EITEL
Katherine Eitel is the creator of The Lioness Principle , a unique and powerful leadership concept for corporation, dental and healthcare practices, and progressive individuals looking to access their full potential. An inspirational keynote speaker, workshop leader, corporate trainer, and personal performance coach, she specializes in extraordinary leadership and high-level communication skills and is known for her interactive and high-energy connections with audiences and clients. Katherine helps businesses and individuals discard their old, tired scripts and access instinctive greatness to improve personal performance, employee development skills, telephone technique, marketing and sales results, speaking and training skills, and customer service. Winner of the coveted Spotlight-on-Speaking award; contributor to most major industry publications as well as the new book, Powerful Practice. Her Transformational Trainers Workshops and Lion Camp Team Leadership Retreats facilitated, in part, at the San Diego Wild Animal Park are annual sell-outs. President of the Academy of Dental Management Consultants (2007-2008), Speaking Consulting Network Board Member, and active member of the National Speaker's Association.
KEVIN HENRY
Kevin Henry has worked at PennWell in Tulsa, Oklahoma since 1999 and currently serves as the managing editor of Dental Economics as well as editor of Dental Assisting Digest and Proofs. Kevin earned his bachelor's degree in journalism from the University of Oklahoma. He can be reached at reached at kevinh@pennwill.com, through the PennWell dental community at community.pennwelldentalgroup.com,or through Facebook or Twitter.
FRED JOYAL

Fred Joyal is the Founder of 1-800-DENTIST® and author of Everything is Marketing: The Ultimate Strategy for Dental Practice Growth. As the industry’s foremost expert on dental consumer marketing, Fred has lectured at dental tradeshows nationwide and is a regular contributor to various print and online publications. In addition, he has written over 200 television and radio commercials and interacted with thousands of the most successful dentists across the country. Under Fred’s leadership, 1-800-DENTIST has matched millions of consumers with the right dentist, giving him unique insight into the mindset of the modern dental patient..
KIM MCQUEEN
Kim McQueen manages marketing and shared services for Patterson Office Supplies, a division of Patterson Companies - global provider of complete, progressive solutions to specialty healthcare markets. In almost 25 years with Patterson, Kim has worked her way up the organization, gaining extensive knowledge and insight through a variety of management positions in operations, sales and new product development and other pivotal areas. Kim has been integral in establishing the relationship between AADOM and Patterson and advocating for new resources and educational opportunities for dental offices.
With over 20 years in the industry, Judy Kay's speaking and Performance coaching focuses on communication, leadership, team revitalization and image enhancement. Her motivation is to help others to maximize their potential and get results. She brings extensive knowledge and positive energy to her presentations. Judy Kay offers winning systems and vital information through stories, interaction and real life examples that anchor firmly in the minds and attitudes of attendees. She is a member of the National Speakers Association (National and Minnesota Chapter), Speaking Consulting Network and an Advanced Transformational Trainer TM. She is a contributing author for Dental Economics, Pink Tooth and the Observer and publishes a monthly newsletter entitled "Show Your Shine".
CINDY DURLEY, MEd, MBA
Cindy was hired by the dental Dental Assisting National
Board, Inc. in 1986, serving as its Director. Testing and Measurement for 10 years, and as its Executive Director since 1996. Cindy recently concluded a three-year term on the Board of Directors on the National Organization for Competency Assurance, the membership organization for certification agencies. Cindy served as NOCA President in 2006. She currently serves on NOCA's Leadership Council, and the Certificate Program Standards Committee, as the Co-Chair of the NOCA workgroup on assessment. She is also a member of the NOCA Research and Development Committee, and the NOCA committee studying standards for international accreditation of certification programs. Cindy has been instrumental in working with AADOM on the creation of educational modules and learning assessments for dental office managers as a part of the AADOM Fellowship Program.
LARRY WINTERSTEEN
Larry Wintersteen was born and raised in the State of Idaho. He has a Bachelor's Degree in English / Communication, a Master's Degree in Interpersonal Communication and Organizational psychology, and Ph.D. Studies in clinical counseling and Organizational Management. Larry has taught university for seven years, been in private counseling practice three years, and has worked two years as a Social Services consultant for the State of Oregon.
In 1974, he founded Wintersteen & Associates LLC, a consulting firm and entered into professional Healthcare Management Consulting and Human Resource Development. He has an international reputation throughout the U.S. and Canada, as a leading consultant, lecturer, author and trainer of dental, legal and medical professionals.
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