2008 Conference Agenda

2008 CONFERENCE AGENDA

September 25-27, 2008
Renaissance Hotel, International Plaza
Tampa, FL

All events take place within the Renaissance Hotel unless otherwise noted. Room assignments for each event will be given closer to conference date.

PRE-CONFERENCE
Thursday, September 25

4:00pm - 6:30pm
Pre-Registration

CONFERENCE DAY 1
Friday, September 26

7:30am - 8:45am
Registration

"Wake Up With Patterson" Breakfast
Start your day w. a full sumptuous breakfast - and be sure to pick up your "Palm Tree" for our KONA KONA contest (details to follow)

8:00am - EXHIBIT HALL OPEN

8:45am - 9:15am
General Session: Welcome Message presented by Heather Colicchio, AADOM President
*Welcome Message
*Exhibitor/Sponsor Introductions
*Introduction to our "Morning With the Masters"
Spend your morning with the "Masters of Practice Management":
Linda Miles, Dr. Rhonda Savage and Lisa Phelp

9:15am - 10:00am
General Session: "Glass Ceiling or the Highest Star"
KEYNOTE SPEAKER: Linda Miles

To dispel the myth that what you are doing is a stopping off place until a better job comes along, Linda Miles, one of dentistry’s top management consultants enthusiastically outlines how one’s attitude and their daily behavior in the office determines whether it's a job or a fulfilling career. Linda's first job in dentistry in 1961at age 17 was $1 per hour. (Ironically, she never felt underpaid.) Knowing one’s priorities in dentistry, being a sponge in a fountain when it comes to CE, and being a role model of leadership determines whether an office manager burns out early or stays for the long haul. Dentistry’s #1 challenge is finding and retaining great employees. Together, we can change that.
This exciting course will outline the 10 Characteristics of the Ideal Dental Practice Administrator, (the one all dentists dream of having on their team). At the end of this session, attendees will grade themselves, and leave with a report card. By their next workday, they will know what areas of their behavior or skills are already ideal or how they can improve. More importantly, they will leave to go home inspired to reach for the TOP STAR and be proud to be a DENTAL OFFICE MANAGER. One final thought: "If you love what you do, you’ll never work another day in your life"

10:00am-10:30am
Refreshment Break - Exhibits

10:30am -12:00pm
Your Choice of one of the following:

The Joys and Challenges of Dental Office Management
presented by Rhonda Savage, DDS
So many dental practices struggle with success due to ineffective communication, changes in staff and changes in systems. The challenges of a smoothly run office include issues with scheduling, hygiene department effectiveness, patient reactivation, collections, insurance management, and office guidelines in dealing with patients and the use of computers and other technology. As a clinical or business manager, your role is absolutely critical and important in determining the success of the practice.
As a former dental assistant and front office coordinator, Dr. Savage knows how hard you work for your doctor and the challenges that face you on a daily basis. This lively and informative program outlines ways to be efficient in your work that not only will increase productivity, but will create an office environment that has great camaraderie, an atmosphere of teamwork, and provides a great learning experience while caring for your patients.
In a nutshell, this course will give you dozens of take home and use ideas, make you leave feeling extremely valuable, and along the way, will prove to you that dentistry is and should be: FUN, EXCITING and REWARDING for patients, dentists and especially, staff!

or:

It All Starts At the Top: Leadership In Dentistry
presented by Lisa Philp
Every successful business has both strong leadership and effective management in place. An empowered and synergistic team is a direct result of effective leaders and management systems that reduce stress. Through the use of both theory and practical application exercises we will focus on implementing this winning combination in your dental practice.

Learning Outcomes:

The difference between leadership and management
The six styles of leadership
How to hire good team members
How to get your team motivated to take responsibility for their duties
Why the role of leader must be provided by more than the dentist
The leadership characteristics to create a learning and cooperative environment
The systems for efficient daily operations

12:00pm - 1:00pm
EXHIBITOR LUAU

1:00pm - 2:00pm
LUNCH

2:00pm- 4:30pm
Your choice of one of the THREE following:

A)Overcoming No-Shows & Cancellations - Unlocking the Mystery
presented by Lisa Philp
In every practice, the issue of downtime is a burning issue for everyone. With an appropriately designed program, the person responsible for booking the schedule will no longer need to operate from a place of urgency. Instead they will have several places to draw from in order to fill the voids. Simplifying the mystery of downtime management will help to reduce your stress. All information is proven methodology for immediate results.

Learning Outcomes:

Advanced Scheduling Techniques
Strategies to Reduce Downtime
Active patient strategies
Verbal skills for overcoming cancellations
Reactivation of patients who have fallen through the cracks
Making dentistry affordable
Maximizing your success

B) How to Start A Local Study Club
presented by Judy Kay Mausolf
Have you ever dreamed of being a part of or even starting a local Study Club of other office managers so that you could meet and learn from your peers? Let Judy Kay Mausolf, founder of the thriving "Up Front Study Club" teach you how with her "S.T.A.R.T.S" method:

Start up
Top Notch Agenda
Affordable Dues
Refreshing Members
Timely Speakers & Topics
Stimulating Meetings

Course Objectives will include:

The benefits of a study club
How to start a study club
What it takes to go from an idea to the first meeting
The business needs of a study club
Finding a location
Finding topics
Establishing dues
Finding Sponsorship
Getting support of doctors
Finding members
Finding Speakers
What to accomplish at each meeting

C) Got Brand? The Practice Administrator’s role in creating the best "Brand Environment" for the office.
presented by Genevieve Altier

Want to learn more about Marketing? This session will not only teach you how to approach your doctor about creating or enhancing your brand, but it will also teach you how to stay "on brand" once you have one. Genevieve will discuss everything from logo's to advertising campaigns. This session will send you away with ideas YOU can implement tomorrow! Creating a customer "eXperience" is about the emotional connection with your patients and how your practice speaks to that patient. It starts with brand and is carried on by you and your staff. Branding, Marketing and the Practice Administrators role in that process are critical to the success of your office. Join Genevieve as she presents - Got Brand?

4:30pm - 4:45pm
Daily Wrap-Up

5:00pm - 7:00pm
Dinner On Your Own (dozens of wonderful restaurants in the hotel and attached outdoor mall)

7:00pm - 9:00pm
"ROUNDTABLES UNDER THE STARS"
After dinner, we re-group for the highlight of our conference - our networking roundtables by specialty. Kick back, relax and take this time with your peers and colleagues for round-table discussion. Learn from your peers! Bring your toughest questions and best advice with you.
Dessert & Coffee will be served.

CONFERENCE DAY 2
Saturday, September 27

8:00am - 8:45am
Registration, Continental Breakfast & Exhibits

8:45am 9:15am
Welcome/Overview of the Day
"What's New at AADOM"
presented by Lorie Streeter, AADOM Director of Member Services
Are you taking full advantage of ALL of your AADOM benefits? Are you even aware of them? Or are you a non-member who has been thinking about joining our dynamic Association? Join Lorie as she gives a review of all of the AADOM member benefits as well as new initiatives and programs we are ready to launch for 2009!

"Introduction to ADIA"
presented by Lynn Mortilla
Executive Director, Association Dental Implant Auxiliaries

9:15am - 10:00am
GENERAL SESSION: Making Marketing Work - Rules for the Real World
presented by Fred Joyal, CEO of 1-800-DENTIST
Fred Joyal's innovative lecture shares proven strategies that can help any office achieve deeper relationships with patients, maximize production and create a consistent new patient flow. For the past 20 years, Fred has influenced thousands of growing dental practices throughout the country with his unique understanding of both dentist and patient perspectives. Fred shares his experience as an entrepreneur in consumer marketing by providing a variety of examples, techniques and personal business strategies, outlining the various tools necessary for dentists to successfully market their practice and establish lasting patient loyalty.

With the constant barrage of traditional advertising and the onslaught of new media such as e-mail and Web searches, marketing to patients becomes more challenging every year. Fred shares unique insight into patient behavior and spending habits, and provides key elements, tools and techniques from the most successful dental practices in the country that every dentist can implement.

Highlights:

Understanding the consumer attitude about dentistry
The path to a successful team mindset
The link between patient education and recall
An integrated strategy for internal and external marketing
Maximizing profitability one patient at a time

In-Depth Learning Objectives Included:

Why office managers should be viewing dentistry as a retail professional business
How to take a 360-degree approach to marketing
Calculating the long-term economic value of a patient
Understanding your target audience

10:00am-12:00pm
Your Choice of one of the Following:

A) What's New In Dentistry - And What it Means To the Office Manager
presented by Teresa Duncan, M.S.

The landscape of dentistry is changing rapidly - make sure your team stays current! Today's dental patient is more informed and consumer-savvy than ever - it is imperative the ALL team members, including the office manager, are able to comfortably address and discuss patient concerns.

Teresa will talk about:

Advances in dentistry and how the team can help promote the dentist's vision of ideal treatment
The growth of Implant Dentistry and common patient concerns
Oral Cancer Screenings
Biophophonate patients in your office
Oral sedation and how patient demand is driving its growth
Legal trends and tips for record-keeping to avoid becoming a statistic

The course will focus on how these advances will affect your whole team - not just your clinical team but you and your administrative members. For a patient to say "yes" to your treatment recommendations, you will need everyone to share your vision. An educated team member is your biggest asset.

B) Cross-Coding Medical with Dental: Bring Your Office Into the Diamond Age
presented by Christine Taxin

Case acceptance is on the rise with medical cross code billing.

Discover the expanding role of the office manager who is a diamond within a practice.

OBJECTIVES:

Knowing what treatments you can bill medically.
Working with medical insurance companies, what to say and how to make it work.
What is a diagnostic code and how do I choose the correct one.
Is there a difference between dental codes and medical codes?
What is a letter of Medical necessary?
How do I fill out a medical form; what tools do I need to accomplish that?
What about Medicare?

OUTCOME
Higher Case Acceptance
Increase In Dollars
Increase your referral base between MD's & Dental Offices
Becoming one of the elite in your field

12:00pm - 1:30pm
KONA KONA Contest w. Exhibitors

Use this time to spend with our exhibitors and the chance to win some exciting prizes!

12:30pm - 1:30pm
LUNCH

OFFICE MANAGER OF THE YEAR AWARD CEREMONY

1:30pm -3:30pm
Workshops:
Industry and Product Update Workshops
Click Here for Workshops

3:30pm-4:00pm
Conference Wrap-Up

8:30p.m.
DINNER CRUISE
click here for details

Sunday, September 28

Have a safe trip home and...

SAVE THE DATE!

5th ANNUAL DENTAL MANAGERS CONFERENCE
details to follow...