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<title>AADOM - American Association of Dental Office Managers</title>
<itunes:subtitle>AADOM - American Association of Dental Office Managers</itunes:subtitle>
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<pubDate>Tue, 07 Oct 2008 16:56:06 GMT</pubDate>
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			<category>Articles</category>
			<link>http://www.dentalmanagers.com/en/art/?6</link>
			<title>The Missing Piece</title>
			<description>&lt;table width=&quot;530&quot; cellspacing=&quot;0&quot; cellpadding=&quot;0&quot; border=&quot;0&quot;&gt;
    &lt;tbody&gt;
        &lt;tr valign=&quot;top&quot; align=&quot;left&quot;&gt;
            &lt;td height=&quot;110&quot;&gt;&lt;span class=&quot;headline&quot;&gt;&lt;img width=&quot;283&quot; height=&quot;100&quot; alt=&quot;&quot; src=&quot;http://fortunemgmt.com/images/peakpractices.gif&quot; /&gt;                    &lt;/span&gt;&lt;/td&gt;
        &lt;/tr&gt;
        &lt;tr valign=&quot;top&quot; align=&quot;left&quot;&gt;
            &lt;td&gt;&lt;span class=&quot;headline&quot;&gt;The Missing Piece&lt;br&gt;                   &lt;/span&gt; &lt;span class=&quot;drop-navigation&quot;&gt; &lt;br&gt;                   &lt;/span&gt;&lt;span class=&quot;subhead&quot;&gt;Transforming &amp;quot;Need&amp;quot; Dentistry to                      &amp;quot;Want&amp;quot; Dentistry&lt;/span&gt;                 &lt;/td&gt;
        &lt;/tr&gt;
        &lt;tr valign=&quot;top&quot; align=&quot;left&quot;&gt;
            &lt;td&gt;&amp;nbsp;&lt;/td&gt;
        &lt;/tr&gt;
        &lt;tr valign=&quot;top&quot; align=&quot;left&quot;&gt;
            &lt;td&gt;&lt;span class=&quot;headline&quot;&gt;&lt;img width=&quot;250&quot; vspace=&quot;0&quot; hspace=&quot;0&quot; height=&quot;192&quot; align=&quot;right&quot; alt=&quot;&quot; src=&quot;http://fortunemgmt.com/images/missingpiece.jpg&quot; /&gt;&lt;/span&gt;
            &lt;table width=&quot;270&quot; cellspacing=&quot;0&quot; cellpadding=&quot;0&quot; border=&quot;0&quot;&gt;
                &lt;tbody&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;1.&lt;/td&gt;
                        &lt;td width=&quot;255&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;&amp;quot;Want&amp;quot;                          dentistry is purchased with emotions.&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;2.&lt;/td&gt;
                        &lt;td width=&quot;255&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;Don't                          minimize the patient's condition.&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;3.&lt;/td&gt;
                        &lt;td width=&quot;255&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;Don't                          overemphasize the treatment. Emphasize the disease. Spend                          80% of your time discussing the patient's condition/disease                          and 20% of your time discussing treatment, e.g., &amp;quot;Has                          this cracked tooth started hurting you yet?&amp;quot;&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;4.&lt;/td&gt;
                        &lt;td width=&quot;255&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;Stop                          owning the patient's disease. Stop apologizing to the                          patient for their disease. Don't hesitate to emphasize                          the disease &amp;mdash; this encourages the patient to take                          more ownership in their health so they will want to do                          whatever is possible to get well.&lt;/td&gt;
                    &lt;/tr&gt;
                &lt;/tbody&gt;
            &lt;/table&gt;
            &lt;br&gt;                   &lt;span class=&quot;bodycopy&quot;&gt;Beliefs you must have:&lt;br&gt;                   &lt;/span&gt;
            &lt;table width=&quot;530&quot; cellspacing=&quot;0&quot; cellpadding=&quot;0&quot; border=&quot;0&quot;&gt;
                &lt;tbody&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;center&quot; class=&quot;bodycopy&quot;&gt;&amp;bull;&lt;/td&gt;
                        &lt;td width=&quot;515&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;People                          love to buy&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;center&quot; class=&quot;bodycopy&quot;&gt;&amp;bull;&lt;/td&gt;
                        &lt;td width=&quot;515&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;Everyone                          wants to be healthy&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;center&quot; class=&quot;bodycopy&quot;&gt;&amp;bull;&lt;/td&gt;
                        &lt;td width=&quot;515&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;Insurance                          will not buy total health&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;center&quot; class=&quot;bodycopy&quot;&gt;&amp;bull;&lt;/td&gt;
                        &lt;td width=&quot;515&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;Everyone                          wants to look good/have a great smile&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;center&quot; class=&quot;bodycopy&quot;&gt;&amp;bull;&lt;/td&gt;
                        &lt;td width=&quot;515&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;Insurance                          will not buy a more attractive smile&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;center&quot; class=&quot;bodycopy&quot;&gt;&amp;bull;&lt;/td&gt;
                        &lt;td width=&quot;515&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;We,                          as a profession, are not repairmen; we are artists, scientists,                          designers and architects&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;center&quot; class=&quot;bodycopy&quot;&gt;&amp;bull;&lt;/td&gt;
                        &lt;td width=&quot;515&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;We                          can consistently design a health and wellness plan for                          our patients&lt;/td&gt;
                    &lt;/tr&gt;
                &lt;/tbody&gt;
            &lt;/table&gt;
            &lt;p class=&quot;bodycopy&quot;&gt;&lt;strong&gt;Hint:&lt;/strong&gt; Ask more questions and be willing                      to listen. Questions are the answer.&lt;/p&gt;
            &lt;p class=&quot;sidebar-text&quot;&gt;&lt;a href=&quot;javascript:newwin1()&quot; class=&quot;links&quot;&gt;Sandy                      and Alan Richardson&lt;/a&gt; of Fortune Management have extensive                      business management backgrounds and have been coaching dental                      teams for ten years. They provide practice management services                      to P.A.C.~live at the University of the Pacific in San Francisco,                      California. P.A.C.~live is the leading aesthetic, hands-on                      advanced program in the United States. Sandy and Alan can                      be reached at 888.495.3623 or &lt;a href=&quot;mailto:Salan2@aol.com&quot; class=&quot;links&quot;&gt;Salan2@aol.com&lt;/a&gt;.&lt;/p&gt;
            &lt;/td&gt;
        &lt;/tr&gt;
    &lt;/tbody&gt;
&lt;/table&gt;
&lt;p class=&quot;sidebar-text&quot;&gt;&lt;a href=&quot;http://fortunemgmt.com/peak1.html#top&quot; class=&quot;links&quot;&gt;back to top&lt;/a&gt;&lt;/p&gt; 
&lt;br&gt;&lt;br&gt;28-Jun-06 1:00 PM
</description>
			<itunes:subtitle>The Missing Piece</itunes:subtitle>
			<itunes:summary>&lt;table width=&quot;530&quot; cellspacing=&quot;0&quot; cellpadding=&quot;0&quot; border=&quot;0&quot;&gt;
    &lt;tbody&gt;
        &lt;tr valign=&quot;top&quot; align=&quot;left&quot;&gt;
            &lt;td height=&quot;110&quot;&gt;&lt;span class=&quot;headline&quot;&gt;&lt;img width=&quot;283&quot; height=&quot;100&quot; alt=&quot;&quot; src=&quot;http://fortunemgmt.com/images/peakpractices.gif&quot; /&gt;                    &lt;/span&gt;&lt;/td&gt;
        &lt;/tr&gt;
        &lt;tr valign=&quot;top&quot; align=&quot;left&quot;&gt;
            &lt;td&gt;&lt;span class=&quot;headline&quot;&gt;The Missing Piece&lt;br&gt;                   &lt;/span&gt; &lt;span class=&quot;drop-navigation&quot;&gt; &lt;br&gt;                   &lt;/span&gt;&lt;span class=&quot;subhead&quot;&gt;Transforming &amp;quot;Need&amp;quot; Dentistry to                      &amp;quot;Want&amp;quot; Dentistry&lt;/span&gt;                 &lt;/td&gt;
        &lt;/tr&gt;
        &lt;tr valign=&quot;top&quot; align=&quot;left&quot;&gt;
            &lt;td&gt;&amp;nbsp;&lt;/td&gt;
        &lt;/tr&gt;
        &lt;tr valign=&quot;top&quot; align=&quot;left&quot;&gt;
            &lt;td&gt;&lt;span class=&quot;headline&quot;&gt;&lt;img width=&quot;250&quot; vspace=&quot;0&quot; hspace=&quot;0&quot; height=&quot;192&quot; align=&quot;right&quot; alt=&quot;&quot; src=&quot;http://fortunemgmt.com/images/missingpiece.jpg&quot; /&gt;&lt;/span&gt;
            &lt;table width=&quot;270&quot; cellspacing=&quot;0&quot; cellpadding=&quot;0&quot; border=&quot;0&quot;&gt;
                &lt;tbody&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;1.&lt;/td&gt;
                        &lt;td width=&quot;255&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;&amp;quot;Want&amp;quot;                          dentistry is purchased with emotions.&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;2.&lt;/td&gt;
                        &lt;td width=&quot;255&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;Don't                          minimize the patient's condition.&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;3.&lt;/td&gt;
                        &lt;td width=&quot;255&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;Don't                          overemphasize the treatment. Emphasize the disease. Spend                          80% of your time discussing the patient's condition/disease                          and 20% of your time discussing treatment, e.g., &amp;quot;Has                          this cracked tooth started hurting you yet?&amp;quot;&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;4.&lt;/td&gt;
                        &lt;td width=&quot;255&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;Stop                          owning the patient's disease. Stop apologizing to the                          patient for their disease. Don't hesitate to emphasize                          the disease &amp;mdash; this encourages the patient to take                          more ownership in their health so they will want to do                          whatever is possible to get well.&lt;/td&gt;
                    &lt;/tr&gt;
                &lt;/tbody&gt;
            &lt;/table&gt;
            &lt;br&gt;                   &lt;span class=&quot;bodycopy&quot;&gt;Beliefs you must have:&lt;br&gt;                   &lt;/span&gt;
            &lt;table width=&quot;530&quot; cellspacing=&quot;0&quot; cellpadding=&quot;0&quot; border=&quot;0&quot;&gt;
                &lt;tbody&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;center&quot; class=&quot;bodycopy&quot;&gt;&amp;bull;&lt;/td&gt;
                        &lt;td width=&quot;515&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;People                          love to buy&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;center&quot; class=&quot;bodycopy&quot;&gt;&amp;bull;&lt;/td&gt;
                        &lt;td width=&quot;515&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;Everyone                          wants to be healthy&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;center&quot; class=&quot;bodycopy&quot;&gt;&amp;bull;&lt;/td&gt;
                        &lt;td width=&quot;515&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;Insurance                          will not buy total health&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;center&quot; class=&quot;bodycopy&quot;&gt;&amp;bull;&lt;/td&gt;
                        &lt;td width=&quot;515&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;Everyone                          wants to look good/have a great smile&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;center&quot; class=&quot;bodycopy&quot;&gt;&amp;bull;&lt;/td&gt;
                        &lt;td width=&quot;515&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;Insurance                          will not buy a more attractive smile&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;center&quot; class=&quot;bodycopy&quot;&gt;&amp;bull;&lt;/td&gt;
                        &lt;td width=&quot;515&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;We,                          as a profession, are not repairmen; we are artists, scientists,                          designers and architects&lt;/td&gt;
                    &lt;/tr&gt;
                    &lt;tr&gt;
                        &lt;td width=&quot;15&quot; valign=&quot;top&quot; align=&quot;center&quot; class=&quot;bodycopy&quot;&gt;&amp;bull;&lt;/td&gt;
                        &lt;td width=&quot;515&quot; valign=&quot;top&quot; align=&quot;left&quot; class=&quot;bodycopy&quot;&gt;We                          can consistently design a health and wellness plan for                          our patients&lt;/td&gt;
                    &lt;/tr&gt;
                &lt;/tbody&gt;
            &lt;/table&gt;
            &lt;p class=&quot;bodycopy&quot;&gt;&lt;strong&gt;Hint:&lt;/strong&gt; Ask more questions and be willing                      to listen. Questions are the answer.&lt;/p&gt;
            &lt;p class=&quot;sidebar-text&quot;&gt;&lt;a href=&quot;javascript:newwin1()&quot; class=&quot;links&quot;&gt;Sandy                      and Alan Richardson&lt;/a&gt; of Fortune Management have extensive                      business management backgrounds and have been coaching dental                      teams for ten years. They provide practice management services                      to P.A.C.~live at the University of the Pacific in San Francisco,                      California. P.A.C.~live is the leading aesthetic, hands-on                      advanced program in the United States. Sandy and Alan can                      be reached at 888.495.3623 or &lt;a href=&quot;mailto:Salan2@aol.com&quot; class=&quot;links&quot;&gt;Salan2@aol.com&lt;/a&gt;.&lt;/p&gt;
            &lt;/td&gt;
        &lt;/tr&gt;
    &lt;/tbody&gt;
&lt;/table&gt;
&lt;p class=&quot;sidebar-text&quot;&gt;&lt;a href=&quot;http://fortunemgmt.com/peak1.html#top&quot; class=&quot;links&quot;&gt;back to top&lt;/a&gt;&lt;/p&gt;</itunes:summary>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/art/?6</guid>
			<author>noemail@dentalmanagers.com</author>
			<pubDate>Wed, 28 Jun 2006 17:00:00 GMT</pubDate>
		</item>

		<item>

			<category>Articles</category>
			<link>http://www.dentalmanagers.com/en/art/?4</link>
			<title>Hiring the Right Person</title>
			<description>&lt;font class=&quot;dkblueheadingtext30pt&quot;&gt;
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                        &lt;p class=&quot;HEADING&quot;&gt;Hiring the Right Person&lt;/p&gt;
                        &lt;/td&gt;
                    &lt;/tr&gt;
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            &lt;td height=&quot;1&quot; class=&quot;SHADED5&quot;&gt;&lt;img width=&quot;1&quot; height=&quot;1&quot; border=&quot;0&quot; src=&quot;http://dental.practicecity.com/icons/ecblank.gif&quot; alt=&quot;&quot; /&gt;&lt;/td&gt;
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&lt;/font&gt;
&lt;p&gt;by J. Louie&lt;/p&gt;
&lt;font size=&quot;1&quot;&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;What&amp;rsquo;s the best way to find the right team member for your dental practice? What are some of the most important things to keep in mind when you&amp;rsquo;re hiring a new employee?&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;&amp;quot;I think that patience is the key - knowing what you want, and patience,&amp;quot; says practice co-ordinator Jamie Macica, who works at a general dental practice that concentrates on aesthetics in Saratoga Springs, New York. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;While their dental team works very well together, it wasn&amp;rsquo;t always that way. &amp;quot;For five years, we had a revolving door of someone leaving,&amp;quot; Macica recalls. &amp;quot;We had some pretty bad experiences before we ended up with a dynamite group of people.&amp;quot;&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;What they kept coming up against, Macica says, was being too quick to hire - hiring before they really got to know someone, and before all of the team members had a chance to interview the person. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;Now, the office takes a very different approach to hiring. The dentist does the formal interviews, while the staff also interview prospective employees, but on an informal basis. This is an approach that works well for the entire team. As one patient commented, everyone in the office gets along. People are really friendly, and there is no back biting. If there is any talking going on, it&amp;rsquo;s low key and focused on professional matters. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;According to Macica, what really helps, is knowing the kind of person you want on your team &amp;ndash; the kind of person who would fit in well. &amp;quot;We have a very special work environment because of the people we work with,&amp;quot; Macica says. &amp;quot;There is mutual respect across the board.&amp;quot;&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;Suzanne Black, vice-president of coaching and consulting services for Planned Marketing Associates International, based in Dallas, Texas, believes that one of the biggest hiring mistakes is being stuck in survival mode and hiring the first person who seems like he or she might work out. &amp;quot;They get afraid they won&amp;rsquo;t be able to find somebody, instead of realizing they are panning for gold,&amp;quot; says Black, stressing that you are looking for a team member, and that it may take interviews with several candidates before you find the right person for your office. &amp;quot;Resolve with your team to not settle for less than what you really want for the practice. Remember &amp;ndash; what you are looking for, is also looking for you.&amp;quot;&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;No matter who you are interviewing, Black stresses, always check references, and the earlier you do so, the better. &amp;quot;It will save you time in the long run,&amp;quot; she explains. If Black is speaking with a candidate on the telephone, for example, she will sometimes ask for references after their conversation, and ask the person if it&amp;rsquo;s OK to call the references to help speed the process along. If the references are good and Black likes the candidate after meeting them in person, she will probably be ready to suggest a working interview. That is, having the candidate come in to work on a temporary basis and receiving a certain amount of pay, before the employer makes a permanent offer. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;During a working interview, Black recommends leaving the person on their own to do their tasks, so you can see how resourceful they are. (Make sure that you or one of your team members is always listening around the corner). And, Black adds, a working interview will also benefit the prospective employee, who will be able to see how the office works. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;Black also gets the dental team heavily involved in the interview process. In addition to having the team meet the people who are applying for a position, Black encourages the team to have lunch with the candidate. Take them out for lunch or bring in sandwiches - without the dentist being around. &amp;quot;The team will find out things the doctor can&amp;rsquo;t ask. The team has pretty good intuition about these things,&amp;quot; Black says. Dentists are going to hire the person they want to, she adds, but when you are working on building a team, the team members need buy into the selection as well.&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;During the hiring process, Black also gives personality tests. She does a lot of work with DiSC Behavioral Style indicator, a personality and behavioral style assessment tool. She also gives intelligence tests. If someone is being considered for a clinical position, she might ask them to read some X-rays as part of the interview process, or ask them to add a series of numbers &amp;ndash; posing a variety of questions to see if the person is on the ball. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;Certified Management Consultant Sally McKenzie, a nationally-known lecturer, author and Consultant to the Council on Dental Practice of the ADA, also thinks that assessment testing is a must before hiring. Test prospective employees for personality aptitude and ability - for all the skills they will need to do their job, including math, language and spelling, says McKenzie, CEO of The McKenzie Company, Inc., which has provided management systems to dentistry since 1980. &amp;quot;The whole thing is about testing,&amp;quot; says McKenzie, who has written a book on hiring practices, How To Hire The Best Dental Employee. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;She also stresses it&amp;rsquo;s important to describe the position, and what you have to offer an employee. All too often, she notes, employers tend to write help wanted ads based on what they want, rather than what they have to give. &amp;quot;The employee is looking to find a job and wants to know, &amp;lsquo;What are you going to give me as the employee?&amp;rsquo; McKenzie says. &amp;quot;Why don&amp;rsquo;t you brag about your office and what you have?&amp;quot; For example, if you provide free parking and great benefits, say so. &amp;quot;And I always encourage them to put a yearly salary range right under the title of the ad,&amp;quot; she adds, noting that highlighting the yearly salary range will grab a prospective employee&amp;rsquo;s attention immediately. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;Another point to consider with a help wanted ad, is how you word the title. Since most ads are placed alphabetically, write your ad so it will appear as close to the top as possible. For example, &amp;lsquo;clinical dental assistant&amp;rsquo; would be listed before &amp;lsquo;dental assistant,&amp;rsquo; and &amp;lsquo;administrative business co-ordinator&amp;rsquo; would appear before &amp;lsquo;dental receptionist.&amp;rsquo; &amp;quot;You want your ad to be read first,&amp;quot; McKenzie stresses. &amp;quot;The whole idea is that somebody will answer your ad if it appears first, and not at the bottom of the list.&amp;quot;&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;&lt;em&gt;Planned Marketing Associates International can be contacted at 1-800-266-8526.&lt;/em&gt;&lt;/font&gt; &lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;font size=&quot;2&quot;&gt;McKenzie is founder of The Center for Dental Career Development, which provides advanced education to the dental profession online at www.dentalcareerdevelop.com or in La Jolla, CA. The McKenzie Company offers a full line of educational management products, including an employee assessment test, at www.mckenziemgmt.com. To receive Sally McKenzie&amp;rsquo;s weekly e-Management newsletter, which provides targeted management tips, call toll-free 1-877-777-6151, or e-mail sallymck@mckenziemgmt.com&lt;/font&gt;.&lt;/em&gt;&lt;/p&gt;
&lt;/font&gt; 
&lt;br&gt;&lt;br&gt;28-Jun-06 12:00 PM
</description>
			<itunes:subtitle>Hiring the Right Person</itunes:subtitle>
			<itunes:summary>&lt;font class=&quot;dkblueheadingtext30pt&quot;&gt;
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                        &lt;p class=&quot;HEADING&quot;&gt;Hiring the Right Person&lt;/p&gt;
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            &lt;td height=&quot;1&quot; class=&quot;SHADED5&quot;&gt;&lt;img width=&quot;1&quot; height=&quot;1&quot; border=&quot;0&quot; src=&quot;http://dental.practicecity.com/icons/ecblank.gif&quot; alt=&quot;&quot; /&gt;&lt;/td&gt;
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&lt;p&gt;by J. Louie&lt;/p&gt;
&lt;font size=&quot;1&quot;&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;What&amp;rsquo;s the best way to find the right team member for your dental practice? What are some of the most important things to keep in mind when you&amp;rsquo;re hiring a new employee?&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;&amp;quot;I think that patience is the key - knowing what you want, and patience,&amp;quot; says practice co-ordinator Jamie Macica, who works at a general dental practice that concentrates on aesthetics in Saratoga Springs, New York. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;While their dental team works very well together, it wasn&amp;rsquo;t always that way. &amp;quot;For five years, we had a revolving door of someone leaving,&amp;quot; Macica recalls. &amp;quot;We had some pretty bad experiences before we ended up with a dynamite group of people.&amp;quot;&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;What they kept coming up against, Macica says, was being too quick to hire - hiring before they really got to know someone, and before all of the team members had a chance to interview the person. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;Now, the office takes a very different approach to hiring. The dentist does the formal interviews, while the staff also interview prospective employees, but on an informal basis. This is an approach that works well for the entire team. As one patient commented, everyone in the office gets along. People are really friendly, and there is no back biting. If there is any talking going on, it&amp;rsquo;s low key and focused on professional matters. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;According to Macica, what really helps, is knowing the kind of person you want on your team &amp;ndash; the kind of person who would fit in well. &amp;quot;We have a very special work environment because of the people we work with,&amp;quot; Macica says. &amp;quot;There is mutual respect across the board.&amp;quot;&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;Suzanne Black, vice-president of coaching and consulting services for Planned Marketing Associates International, based in Dallas, Texas, believes that one of the biggest hiring mistakes is being stuck in survival mode and hiring the first person who seems like he or she might work out. &amp;quot;They get afraid they won&amp;rsquo;t be able to find somebody, instead of realizing they are panning for gold,&amp;quot; says Black, stressing that you are looking for a team member, and that it may take interviews with several candidates before you find the right person for your office. &amp;quot;Resolve with your team to not settle for less than what you really want for the practice. Remember &amp;ndash; what you are looking for, is also looking for you.&amp;quot;&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;No matter who you are interviewing, Black stresses, always check references, and the earlier you do so, the better. &amp;quot;It will save you time in the long run,&amp;quot; she explains. If Black is speaking with a candidate on the telephone, for example, she will sometimes ask for references after their conversation, and ask the person if it&amp;rsquo;s OK to call the references to help speed the process along. If the references are good and Black likes the candidate after meeting them in person, she will probably be ready to suggest a working interview. That is, having the candidate come in to work on a temporary basis and receiving a certain amount of pay, before the employer makes a permanent offer. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;During a working interview, Black recommends leaving the person on their own to do their tasks, so you can see how resourceful they are. (Make sure that you or one of your team members is always listening around the corner). And, Black adds, a working interview will also benefit the prospective employee, who will be able to see how the office works. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;Black also gets the dental team heavily involved in the interview process. In addition to having the team meet the people who are applying for a position, Black encourages the team to have lunch with the candidate. Take them out for lunch or bring in sandwiches - without the dentist being around. &amp;quot;The team will find out things the doctor can&amp;rsquo;t ask. The team has pretty good intuition about these things,&amp;quot; Black says. Dentists are going to hire the person they want to, she adds, but when you are working on building a team, the team members need buy into the selection as well.&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;During the hiring process, Black also gives personality tests. She does a lot of work with DiSC Behavioral Style indicator, a personality and behavioral style assessment tool. She also gives intelligence tests. If someone is being considered for a clinical position, she might ask them to read some X-rays as part of the interview process, or ask them to add a series of numbers &amp;ndash; posing a variety of questions to see if the person is on the ball. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;Certified Management Consultant Sally McKenzie, a nationally-known lecturer, author and Consultant to the Council on Dental Practice of the ADA, also thinks that assessment testing is a must before hiring. Test prospective employees for personality aptitude and ability - for all the skills they will need to do their job, including math, language and spelling, says McKenzie, CEO of The McKenzie Company, Inc., which has provided management systems to dentistry since 1980. &amp;quot;The whole thing is about testing,&amp;quot; says McKenzie, who has written a book on hiring practices, How To Hire The Best Dental Employee. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;She also stresses it&amp;rsquo;s important to describe the position, and what you have to offer an employee. All too often, she notes, employers tend to write help wanted ads based on what they want, rather than what they have to give. &amp;quot;The employee is looking to find a job and wants to know, &amp;lsquo;What are you going to give me as the employee?&amp;rsquo; McKenzie says. &amp;quot;Why don&amp;rsquo;t you brag about your office and what you have?&amp;quot; For example, if you provide free parking and great benefits, say so. &amp;quot;And I always encourage them to put a yearly salary range right under the title of the ad,&amp;quot; she adds, noting that highlighting the yearly salary range will grab a prospective employee&amp;rsquo;s attention immediately. &lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;Another point to consider with a help wanted ad, is how you word the title. Since most ads are placed alphabetically, write your ad so it will appear as close to the top as possible. For example, &amp;lsquo;clinical dental assistant&amp;rsquo; would be listed before &amp;lsquo;dental assistant,&amp;rsquo; and &amp;lsquo;administrative business co-ordinator&amp;rsquo; would appear before &amp;lsquo;dental receptionist.&amp;rsquo; &amp;quot;You want your ad to be read first,&amp;quot; McKenzie stresses. &amp;quot;The whole idea is that somebody will answer your ad if it appears first, and not at the bottom of the list.&amp;quot;&lt;/font&gt;&lt;/p&gt;
&lt;p&gt;&lt;font size=&quot;2&quot;&gt;&lt;em&gt;Planned Marketing Associates International can be contacted at 1-800-266-8526.&lt;/em&gt;&lt;/font&gt; &lt;/p&gt;
&lt;p&gt;&lt;em&gt;&lt;font size=&quot;2&quot;&gt;McKenzie is founder of The Center for Dental Career Development, which provides advanced education to the dental profession online at www.dentalcareerdevelop.com or in La Jolla, CA. The McKenzie Company offers a full line of educational management products, including an employee assessment test, at www.mckenziemgmt.com. To receive Sally McKenzie&amp;rsquo;s weekly e-Management newsletter, which provides targeted management tips, call toll-free 1-877-777-6151, or e-mail sallymck@mckenziemgmt.com&lt;/font&gt;.&lt;/em&gt;&lt;/p&gt;
&lt;/font&gt;</itunes:summary>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/art/?4</guid>
			<pubDate>Wed, 28 Jun 2006 16:00:00 GMT</pubDate>
		</item>

		<item>

			<category>Articles</category>
			<link>http://www.dentalmanagers.com/en/art/?3</link>
			<title>Creating a Brand</title>
			<description>&lt;img width=&quot;122&quot; height=&quot;122&quot; src=&quot;www.fortunemgmt.images/brand.jpg&quot; alt=&quot;&quot; /&gt;&lt;span class=&quot;headline&quot;&gt;Branding                Your Practice&lt;br&gt;               &lt;/span&gt; &lt;span class=&quot;drop-navigation&quot;&gt; &lt;br&gt;               &lt;/span&gt;&lt;span class=&quot;subhead&quot;&gt;How to Create a Unique Identity in Your                Community&lt;/span&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;Coca-Cola&amp;trade;, Kleenex&amp;trade;, Girl Scout&amp;trade;                Cookies. What do these three entities have in common? Brand recognition.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;These products have become household words,                a part of our everyday vocabulary. We even mistake these brand names                for the actual product. When was the last time you ordered a &amp;quot;carbonated                beverage&amp;quot; or asked for a &amp;quot;facial tissue?&amp;quot; Brand names                are used to position products in the marketplace and increase sales                through recognition.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;Dental practices also can apply the principles                of branding to create a unique identity and attract new patients.                Here are the four keys to branding success:&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt; &lt;strong&gt;Identify your image.&lt;/strong&gt; Without a clear,                narrowly-defined identity, a brand cannot be created. This is the                first step in creating a long-term marketing strategy.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;What sets your practice apart from everyone                else? When masterminding this question with your team, take the                time to get past the obvious responses of quality service, convenient                location and courteous employees. These are broad characteristics                and are expected traits in every business &amp;mdash; it's simply the                price of admission.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;Create a list of at least 100 reasons why                patients should choose your practice for care. After you create                the list, evaluate how each service attribute listed supports the                image you want to create.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;A great question to ask to determine if                a characteristic truly sets you apart is &amp;quot;So what?&amp;quot; For                example: We have adequate free parking. &amp;quot;So what?&amp;quot; By                answering this question you determine if this benefit is truly unique                to your practice, and more importantly, if it is a benefit to your                patients.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;&lt;strong&gt;Test your image.&lt;/strong&gt; Put your list of                unique qualities to the test. Do you really exemplify the characteristics                that you listed?&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;To gather this information, consider enlisting                the support of a mystery patient. Outside consulting and marketing                firms can hire people to come into your practice and provide feedback                on their overall service experience. The identity of the patient                is not revealed until the feedback process is complete. I equate                this to a surprise inspection by your mother! Knowing that a mystery                patient could come into your practice at any moment really keeps                you on your toes.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;Mystery patients also can be asked to call                on other practices in your area to compare and contrast customer                service strategies. This information can be very valuable in distinguishing                yourself from your competition. When it comes to marketing, you                want to know how you compare and where you can create additional                value. Mystery patients are a great way to create a low-cost research                and development department in your practice.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;&lt;strong&gt;Know your customer.&lt;/strong&gt; Large corporations                devote thousands of hours and millions of dollars tracking consumer                buying patterns, preferences and decision-making processes. Fortunately,                in dentistry we can do this simply and inexpensively. To gather                data quickly and continuously, establish a patient survey system.                The surveys can be distributed in-office during the patient visit                and included in your newsletter from time to time. They will help                keep your team on track in implementing customer service protocol.                Survey design should be brief, specific and measurable. Ask patients                to rank your team on tangible customer service issues such as answering                the phone in a timely manner, pleasant greeting upon arrival, education                of patient needs, clearly articulated financial policies, etc.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;Patient surveys that combine a simple checklist                format with open-ended questions are easy for patients to complete                and provide you with ample feedback. You also can use patient surveys                to ask for referrals by including a simple question like: &amp;quot;When                you refer your friends to us for care, what is the first thing you                tell them about our office?&amp;quot; This assumptive question plants                the seed for them to refer, and provides you with a list of unique                qualities that you may not have previously considered.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;&lt;strong&gt;Create your position.&lt;/strong&gt; The term &amp;quot;positioning&amp;quot;                is used to describe the reputation of a business in its community.                It is very important to understand the distinction between image                and reputation. Image is what you think of yourself; reputation                is how others perceive you.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;Once you have identified your practice's                unique qualities and formulated an image, you must create a strategic                action plan to get your name in front of potential patients on an                ongoing basis. This will take a combination of internal marketing                efforts, public relations and advertising. Depending on the complexity                of your goals, the nature of your practice and the rate at which                you wish to grow, an outside expert may be warranted. By utilizing                these four, simple principles you can create a practice of distinction                in your community.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;sidebar-subhead&quot;&gt;FREE Sample                Patient Satisfaction Survey&lt;/span&gt;&lt;br&gt;               &lt;span class=&quot;sidebar-subhead&quot;&gt;Get your copy today. Call 800.628.1052.&lt;/span&gt;&lt;br&gt;               &lt;span class=&quot;sidebar-text&quot;&gt;&lt;a class=&quot;links&quot; href=&quot;javascript:newwin23()&quot;&gt;Vicki                McManus, RDH&lt;/a&gt;, is a coach with Fortune Management in Connecticut                and author of the collaborative book, &lt;em&gt;FUNdamentals of Outstanding                Teams&lt;/em&gt;. She can be reached at 888.347.4785 or &lt;a class=&quot;links&quot; href=&quot;mailto:vickimcmanus@earthlink.net&quot;&gt;vickimcmanus@earthlink.com&lt;/a&gt;.&lt;/span&gt;&lt;/p&gt; 
&lt;br&gt;&lt;br&gt;21-Jun-06 1:00 PM
</description>
			<itunes:subtitle>Creating a Brand</itunes:subtitle>
			<itunes:summary>&lt;img width=&quot;122&quot; height=&quot;122&quot; src=&quot;www.fortunemgmt.images/brand.jpg&quot; alt=&quot;&quot; /&gt;&lt;span class=&quot;headline&quot;&gt;Branding                Your Practice&lt;br&gt;               &lt;/span&gt; &lt;span class=&quot;drop-navigation&quot;&gt; &lt;br&gt;               &lt;/span&gt;&lt;span class=&quot;subhead&quot;&gt;How to Create a Unique Identity in Your                Community&lt;/span&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;Coca-Cola&amp;trade;, Kleenex&amp;trade;, Girl Scout&amp;trade;                Cookies. What do these three entities have in common? Brand recognition.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;These products have become household words,                a part of our everyday vocabulary. We even mistake these brand names                for the actual product. When was the last time you ordered a &amp;quot;carbonated                beverage&amp;quot; or asked for a &amp;quot;facial tissue?&amp;quot; Brand names                are used to position products in the marketplace and increase sales                through recognition.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;Dental practices also can apply the principles                of branding to create a unique identity and attract new patients.                Here are the four keys to branding success:&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt; &lt;strong&gt;Identify your image.&lt;/strong&gt; Without a clear,                narrowly-defined identity, a brand cannot be created. This is the                first step in creating a long-term marketing strategy.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;What sets your practice apart from everyone                else? When masterminding this question with your team, take the                time to get past the obvious responses of quality service, convenient                location and courteous employees. These are broad characteristics                and are expected traits in every business &amp;mdash; it's simply the                price of admission.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;Create a list of at least 100 reasons why                patients should choose your practice for care. After you create                the list, evaluate how each service attribute listed supports the                image you want to create.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;A great question to ask to determine if                a characteristic truly sets you apart is &amp;quot;So what?&amp;quot; For                example: We have adequate free parking. &amp;quot;So what?&amp;quot; By                answering this question you determine if this benefit is truly unique                to your practice, and more importantly, if it is a benefit to your                patients.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;&lt;strong&gt;Test your image.&lt;/strong&gt; Put your list of                unique qualities to the test. Do you really exemplify the characteristics                that you listed?&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;To gather this information, consider enlisting                the support of a mystery patient. Outside consulting and marketing                firms can hire people to come into your practice and provide feedback                on their overall service experience. The identity of the patient                is not revealed until the feedback process is complete. I equate                this to a surprise inspection by your mother! Knowing that a mystery                patient could come into your practice at any moment really keeps                you on your toes.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;Mystery patients also can be asked to call                on other practices in your area to compare and contrast customer                service strategies. This information can be very valuable in distinguishing                yourself from your competition. When it comes to marketing, you                want to know how you compare and where you can create additional                value. Mystery patients are a great way to create a low-cost research                and development department in your practice.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;&lt;strong&gt;Know your customer.&lt;/strong&gt; Large corporations                devote thousands of hours and millions of dollars tracking consumer                buying patterns, preferences and decision-making processes. Fortunately,                in dentistry we can do this simply and inexpensively. To gather                data quickly and continuously, establish a patient survey system.                The surveys can be distributed in-office during the patient visit                and included in your newsletter from time to time. They will help                keep your team on track in implementing customer service protocol.                Survey design should be brief, specific and measurable. Ask patients                to rank your team on tangible customer service issues such as answering                the phone in a timely manner, pleasant greeting upon arrival, education                of patient needs, clearly articulated financial policies, etc.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;Patient surveys that combine a simple checklist                format with open-ended questions are easy for patients to complete                and provide you with ample feedback. You also can use patient surveys                to ask for referrals by including a simple question like: &amp;quot;When                you refer your friends to us for care, what is the first thing you                tell them about our office?&amp;quot; This assumptive question plants                the seed for them to refer, and provides you with a list of unique                qualities that you may not have previously considered.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;&lt;strong&gt;Create your position.&lt;/strong&gt; The term &amp;quot;positioning&amp;quot;                is used to describe the reputation of a business in its community.                It is very important to understand the distinction between image                and reputation. Image is what you think of yourself; reputation                is how others perceive you.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;bodycopy&quot;&gt;Once you have identified your practice's                unique qualities and formulated an image, you must create a strategic                action plan to get your name in front of potential patients on an                ongoing basis. This will take a combination of internal marketing                efforts, public relations and advertising. Depending on the complexity                of your goals, the nature of your practice and the rate at which                you wish to grow, an outside expert may be warranted. By utilizing                these four, simple principles you can create a practice of distinction                in your community.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span class=&quot;sidebar-subhead&quot;&gt;FREE Sample                Patient Satisfaction Survey&lt;/span&gt;&lt;br&gt;               &lt;span class=&quot;sidebar-subhead&quot;&gt;Get your copy today. Call 800.628.1052.&lt;/span&gt;&lt;br&gt;               &lt;span class=&quot;sidebar-text&quot;&gt;&lt;a class=&quot;links&quot; href=&quot;javascript:newwin23()&quot;&gt;Vicki                McManus, RDH&lt;/a&gt;, is a coach with Fortune Management in Connecticut                and author of the collaborative book, &lt;em&gt;FUNdamentals of Outstanding                Teams&lt;/em&gt;. She can be reached at 888.347.4785 or &lt;a class=&quot;links&quot; href=&quot;mailto:vickimcmanus@earthlink.net&quot;&gt;vickimcmanus@earthlink.com&lt;/a&gt;.&lt;/span&gt;&lt;/p&gt;</itunes:summary>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/art/?3</guid>
			<author>noemail@dentalmanagers.com</author>
			<pubDate>Wed, 21 Jun 2006 17:00:00 GMT</pubDate>
		</item>

		<item>
			<category>Release</category>
			<link>http://www.dentalmanagers.com/en/rel/?1</link>
			<title>Lorem ipsum</title>
			<description>&lt;p&gt;Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diem nonummynibh euismod tincidunt ut lacreet dolore magna aliguam erat volutpat. Ut wisis enim ad minim veniam, quis nostrud exerci tution ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis te feugifacilisi. &lt;/p&gt;

&lt;p&gt;Duis autem dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit au gue duis dolore te feugat</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/rel/?1</guid>
			<author>noemail@dentalmanagers.com</author>
			<pubDate>Mon, 01 May 2006 17:09:55 GMT</pubDate>
</item>

		<item>
			<category>Directories</category>
			<link>http://www.dentalmanagers.com/en/dir/?1744</link>
			<title>Periodontal Implant Center</title>
			<description>
&lt;br /&gt;&lt;div class=&quot;vcard&quot;&gt;
&lt;span class=&quot;fn&quot;&gt;Pamela Proto&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;email&quot;&gt;ssperioimplantom@sbcglobal.net&lt;/span&gt;
&lt;div class=&quot;adr&quot;&gt;
&lt;div class=&quot;street-address&quot;&gt;8203 S. Walker&lt;/div&gt;
&lt;span class=&quot;locality&quot;&gt;Oklahoma City&lt;/span&gt;,
&lt;span class=&quot;region&quot;&gt;OK&lt;/span&gt;
&lt;span class=&quot;postal-code&quot;&gt;73139&lt;/span&gt;
&lt;/div&gt;
&lt;/div&gt;


</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/dir/?1744</guid>
			<pubDate>Wed, 03 Sep 2008 17:20:01 GMT</pubDate>
		</item>
		<item>
			<category>Directories</category>
			<link>http://www.dentalmanagers.com/en/dir/?1747</link>
			<title>Pike Creek Dental</title>
			<description>
&lt;br /&gt;&lt;div class=&quot;vcard&quot;&gt;
&lt;a class=&quot;url fn&quot; href=&quot;http://www.pikecreekdental.com&quot;&gt;Judy Lombardo&lt;/a&gt;&lt;br /&gt;
&lt;span class=&quot;email&quot;&gt;lombardo1211@aol.com&lt;/span&gt;
&lt;div class=&quot;adr&quot;&gt;
&lt;div class=&quot;street-address&quot;&gt;4901 Limestone Rd.&lt;/div&gt;
&lt;span class=&quot;locality&quot;&gt;Wilmington&lt;/span&gt;,
&lt;span class=&quot;region&quot;&gt;DE&lt;/span&gt;
&lt;span class=&quot;postal-code&quot;&gt;19808&lt;/span&gt;
&lt;/div&gt;
&lt;/div&gt;


</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/dir/?1747</guid>
			<pubDate>Tue, 02 Sep 2008 18:26:42 GMT</pubDate>
		</item>
		<item>
			<category>Directories</category>
			<link>http://www.dentalmanagers.com/en/dir/?1746</link>
			<title>Dr. Corey A Young DDS</title>
			<description>
&lt;br /&gt;&lt;div class=&quot;vcard&quot;&gt;
&lt;span class=&quot;fn&quot;&gt;stacie Benton&lt;/span&gt;&lt;br /&gt;
&lt;span class=&quot;email&quot;&gt;Stacie@drcoreyyoung.com&lt;/span&gt;
&lt;div class=&quot;adr&quot;&gt;
&lt;div class=&quot;street-address&quot;&gt;1245 St Rt 598 Suite B&lt;/div&gt;
&lt;span class=&quot;locality&quot;&gt;Galion&lt;/span&gt;,
&lt;span class=&quot;region&quot;&gt;OH&lt;/span&gt;
&lt;span class=&quot;postal-code&quot;&gt;44833&lt;/span&gt;
&lt;/div&gt;
&lt;/div&gt;


</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/dir/?1746</guid>
			<pubDate>Tue, 02 Sep 2008 17:08:21 GMT</pubDate>
		</item>
		<item>
			<category>Directories</category>
			<link>http://www.dentalmanagers.com/en/dir/?1745</link>
			<title>Office of Dr. Sergio, DDS</title>
			<description>
&lt;br /&gt;&lt;div class=&quot;vcard&quot;&gt;
&lt;a class=&quot;url fn&quot; href=&quot;http://www.drpaulsergio.com&quot;&gt;Coleen Vail&lt;/a&gt;&lt;br /&gt;
&lt;span class=&quot;email&quot;&gt;sergiogalsmile2u@aol.com&lt;/span&gt;
&lt;div class=&quot;adr&quot;&gt;
&lt;div class=&quot;street-address&quot;&gt;1918 Edison Rd.&lt;/div&gt;
&lt;span class=&quot;locality&quot;&gt;South Bend&lt;/span&gt;,
&lt;span class=&quot;region&quot;&gt;IN&lt;/span&gt;
&lt;span class=&quot;postal-code&quot;&gt;46617&lt;/span&gt;
&lt;/div&gt;
&lt;/div&gt;


</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/dir/?1745</guid>
			<pubDate>Tue, 02 Sep 2008 14:21:34 GMT</pubDate>
		</item>
		<item>
			<category>Directories</category>
			<link>http://www.dentalmanagers.com/en/dir/?1738</link>
			<title>EMDEON</title>
			<description>Emdeon Dental is one of the largest electronic clearinghouses for dental claims and the leading provider of dental EDI solutions. Over tens of thousands of&amp;nbsp; dentists, utilizing over 140 dental software systems, have chosen Emdeon Dental as their electronic claims vendor of choice. Our interactive eligibility service enables provider offices to communicate directly with insurance companies to receive patient plan benefits. With Emdeon Dental Services your office is able to check eligibility and benefit information while your patient is still in the office, helping your practice become more efficient. Easily submit all of your insurance claims and quickly check the status of submitted claims with the touch of a button.
&lt;br /&gt;
</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/dir/?1738</guid>
			<pubDate>Tue, 22 Jul 2008 16:00:00 GMT</pubDate>
		</item>
		<item>
			<category>Directories</category>
			<link>http://www.dentalmanagers.com/en/dir/?1705</link>
			<title>I.C. SYSTEM</title>
			<description>I.C. System delivers effective and ethical solutions for collecting debts and improving cash flow.&amp;nbsp; American Association of Dental Office Managers members receive special pricing for I.C. System's services, the only collection services formally approved for Association members. For more information, call 1-800-279-3511.&amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &lt;br&gt;

&lt;br /&gt;
</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/dir/?1705</guid>
			<pubDate>Fri, 23 May 2008 14:00:00 GMT</pubDate>
		</item>
		<item>
			<category>Directories</category>
			<link>http://www.dentalmanagers.com/en/dir/?1656</link>
			<title>Amerident</title>
			<description>
&lt;br /&gt;&lt;div class=&quot;vcard&quot;&gt;
&lt;a class=&quot;url fn&quot; href=&quot;http://www.ameridentnh.com&quot;&gt;Julie Rowland&lt;/a&gt;&lt;br /&gt;
&lt;span class=&quot;email&quot;&gt;julie@ameridentnh.com&lt;/span&gt;
&lt;/div&gt;


</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/dir/?1656</guid>
			<pubDate>Thu, 28 Feb 2008 21:42:21 GMT</pubDate>
		</item>
		<item>
			<category>Directories</category>
			<link>http://www.dentalmanagers.com/en/dir/?1632</link>
			<title>THE ONLINE PRACTICE</title>
			<description>&lt;table class=&quot;MsoNormalTable&quot; style=&quot;width: 588.75pt;&quot; border=&quot;0&quot; cellpadding=&quot;0&quot; cellspacing=&quot;0&quot; width=&quot;785&quot;&gt;
    &lt;tbody&gt;
        &lt;tr&gt;
            &lt;td style=&quot;padding: 0in; width: 27pt;&quot; width=&quot;36&quot;&gt;
            &lt;p class=&quot;MsoNormal&quot; style=&quot;text-align: center;&quot; align=&quot;center&quot;&gt;&lt;strong&gt;&lt;span style=&quot;font-family: Georgia;&quot;&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
            &lt;/td&gt;
            &lt;td style=&quot;padding: 0in; width: 549.75pt;&quot; width=&quot;733&quot;&gt;
            &lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-family: Georgia; color: #0066ff;&quot;&gt;Beautiful
            Designs&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style=&quot;font-family: Georgia;&quot;&gt; &lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-family: Georgia;&quot;&gt;&amp;nbsp;A huge selection of stylish, high-end designs customized to your
            practice.&lt;/span&gt;&lt;span style=&quot;font-family: Georgia;&quot;&gt; &lt;/span&gt;&lt;strong&gt;&lt;span style=&quot;font-family: Georgia; color: #0066ff;&quot;&gt;Flexibility
            &lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-family: Georgia;&quot;&gt;All
            of the content is written for you, Change it at the click of a button. &lt;span class=&quot;style75&quot;&gt;&lt;strong&gt;No Charge.&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span style=&quot;font-family: Georgia;&quot;&gt; &lt;br&gt;
            &lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
            &lt;p&gt;&lt;strong&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style=&quot;font-family: Georgia; color: #0066ff;&quot;&gt;Customize your Site&lt;/span&gt;&lt;/strong&gt;&lt;strong&gt;&lt;span style=&quot;font-family: Georgia; color: #0066ff;&quot;&gt; &lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-family: Georgia;&quot;&gt;Add &lt;strong&gt;&lt;span style=&quot;font-family: Georgia; color: #000066;&quot;&gt;unlimited pages, pictures and video&lt;/span&gt;&lt;/strong&gt;
            of your staff and practice. &lt;span class=&quot;style75&quot;&gt;&lt;strong&gt;No Charge.&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;style75&quot;&gt;&lt;span style=&quot;font-family: Georgia;&quot;&gt; &lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;span style=&quot;font-family: Georgia;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/strong&gt;&lt;/p&gt;
            &lt;p&gt;&lt;strong&gt;&lt;span style=&quot;font-family: Georgia; color: #0066ff;&quot;&gt;Added
            Value&lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-family: Georgia;&quot;&gt;
            FAQ section, Links page, &lt;span class=&quot;spelle&quot;&gt;Mapquest&lt;/span&gt; map &amp;amp;
            directions, Music, Printable patient forms.&lt;/span&gt;&lt;span style=&quot;font-family: Georgia;&quot;&gt; &lt;/span&gt;&lt;strong&gt;&lt;span style=&quot;font-family: Georgia; color: #0066ff;&quot;&gt;Search Engines &lt;/span&gt;&lt;/strong&gt;&lt;span style=&quot;font-family: Georgia;&quot;&gt;We&#8217;ll optimize every page of your website for top
            rankings in the search engines.&lt;strong&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/strong&gt;&lt;/span&gt;&lt;/p&gt;
            &lt;/td&gt;
        &lt;/tr&gt;
    &lt;/tbody&gt;
&lt;/table&gt;

&lt;br /&gt;
</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/dir/?1632</guid>
			<pubDate>Thu, 14 Feb 2008 19:15:00 GMT</pubDate>
		</item>
		<item>
			<category>Directories</category>
			<link>http://www.dentalmanagers.com/en/dir/?1631</link>
			<title>MEDUSIND SOLUTIONS, INC.</title>
			<description>&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-family: Georgia;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;Medusind
provides dental practices with&amp;nbsp;eligibility/benefits verification, claims
statusing, a/r followup, confirmations, scheduling, credentialing, fee schedule
maintenance and cash posting services freeing front desk staff to spend more
time with patients.&lt;/span&gt;&lt;/span&gt;&lt;strong&gt;&lt;u&gt;&lt;span style=&quot;font-family: Georgia;&quot;&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/u&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;br /&gt;
</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/dir/?1631</guid>
			<pubDate>Thu, 14 Feb 2008 19:12:41 GMT</pubDate>
		</item>
		<item>
			<category>Directories</category>
			<link>http://www.dentalmanagers.com/en/dir/?1630</link>
			<title>STEPPING STONES TO SUCCESS</title>
			<description>&lt;p class=&quot;MsoNormal&quot;&gt;&lt;span style=&quot;font-family: Georgia;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;We provide dental charts,
informed consent forms, the Dental Insurance Coding Handbook with all current
codes, and educational brochures that your patients will really read.&lt;/span&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;/span&gt;&lt;/p&gt;

&lt;br /&gt;&lt;div class=&quot;vcard&quot;&gt;
&lt;a class=&quot;url fn&quot; href=&quot;http://www.steppingstonestosuccess.com&quot;&gt;Carol Tekavec&lt;/a&gt;&lt;br /&gt;
&lt;div class=&quot;adr&quot;&gt;
&lt;div class=&quot;street-address&quot;&gt;1527 Moore Ave&lt;/div&gt;
&lt;span class=&quot;locality&quot;&gt;Pueblo&lt;/span&gt;,
&lt;span class=&quot;region&quot;&gt;CO&lt;/span&gt;
&lt;span class=&quot;postal-code&quot;&gt;81005&lt;/span&gt;
&lt;/div&gt;
&lt;span class=&quot;tel&quot;&gt;(800) 548-2164&lt;/span&gt;
&lt;/div&gt;


</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/dir/?1630</guid>
			<pubDate>Thu, 14 Feb 2008 19:09:17 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.dentalmanagers.com/en/cms/?2156</link>
			<title>Overcoming No-Shows &#0038; Cancellations</title>
			<description> Title: Cross-Coding Medical with Dental: Bring Your Office into the Diamond Age    To download handout, click here:    Pages 1-4      Pages 5-8    Pages 9-12    Pages 13-16    Pages 17-20      Speaker: Christine Taxin    Christine Taxin, owner and president of Links 2 Success, provides individual team building, practice development and coaching services to her clients. With an extensive background in all aspects of the business of dentistry, along with her background in many specialties, Christine is able to work within many types of practices. Her strategies for your practice will make her an invaluable member of any team. Christine has advanced knowledge in neuromuscular occlusion, Sleep apnea, modern periodontal therapy including laser and Cross Code billing. Christine enjoys working with teams in preparing them for successful careers. Their potential and contribution to their practices become the focus of her training. Setting vision and goals are an essential part of her...

</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/cms/?2156</guid>
			<pubDate>Tue, 07 Oct 2008 15:33:20 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.dentalmanagers.com/en/cms/?1752</link>
			<title>UPCOMING EVENTS</title>
			<description>&lt;u&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/u&gt;
&lt;div align=&quot;center&quot;&gt;&lt;span style=&quot;color: #2000ff&quot;&gt;&lt;strong&gt;&lt;u&gt;&lt;/u&gt;&lt;/strong&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/span&gt;&lt;img height=&quot;89&quot; alt=&quot;&quot; src=&quot;/attachments/wysiwyg/7/AADOMsmallLogo.jpg&quot; width=&quot;250&quot; /&gt;&lt;span style=&quot;font-size: 12pt&quot;&gt;&lt;span style=&quot;font-size: 10pt&quot;&gt;&lt;br&gt;
&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div&gt;
&lt;div&gt;
&lt;div&gt;&lt;a href=&quot;/attachments/wysiwyg/7/tri-c.pdf&quot;&gt;&lt;/a&gt;&lt;/div&gt;
&lt;font style=&quot;font-size: 12pt&quot; size=&quot;4&quot;&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;div&gt;&lt;/font&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div style=&quot;font-size: 12pt; color: #0000ff; text-decoration: underline&quot;&gt;&lt;strong style=&quot;font-size: 14pt&quot;&gt;OCTOBER 2008&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;&lt;strong style=&quot;font-size: 12pt&quot;&gt;&quot;Cross&amp;nbsp; Coding Medical with Dental: &lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;&lt;strong style=&quot;font-size: 12pt&quot;&gt;Bring Your Office Into the Diamond Age&quot;&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;October 22nd &lt;br&gt;
&lt;/div&gt;
&lt;div&gt;Live Event - Westchester, NY&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;presented by AADOM and NYSAGD&lt;/div&gt;
&lt;div&gt;&lt;a href=&quot;/attachments/wysiwyg/7/AGDProgram.doc&quot;&gt;click for details&lt;/a&gt;&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;span style=&quot;font-size: 12pt&quot;&gt;&lt;strong&gt;&quot;Electronic Transactions - It's More than Just Claims&quot;&lt;/strong&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div&gt;October 22nd&lt;/div&gt;
&lt;div&gt;1:00pm EST&lt;/div&gt;
&lt;div&gt;presented by AADOM and Emdeon&lt;/div&gt;
&lt;div&gt;&lt;a href=&quot;http://www.dentalmanagers.com/ElectronicClaimsTeleforum/&quot;&gt;click for details&lt;/a&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;br&gt;
&amp;nbsp;&lt;/div&gt;
&lt;div&gt;&lt;span style=&quot;font-size: 12pt&quot;&gt;&lt;span style=&quot;color: #0000ff&quot;&gt;&lt;span style=&quot;color: #0000ff&quot;&gt;&lt;span style=&quot;text-decoration: underline&quot;&gt;&lt;strong&gt;DECEMBER 2008&lt;/strong&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/div&gt;
&lt;div&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 12pt&quot;&gt;&quot;Office Managers: Leading Your Practice to Success&quot;&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;December 2nd&lt;/div&gt;
&lt;div&gt;Live Event - Greater New York Dental Meeting, NYC&lt;/div&gt;
&lt;div&gt;presented by AADOM and Jameson Management&lt;/div&gt;
&lt;div&gt;&lt;a href=&quot;http://www.dentalmanagers.com/GNYDM/&quot;&gt;click for details&lt;br&gt;
&lt;/a&gt;&lt;/div&gt;
&lt;div&gt;&lt;br&gt;
&lt;/div&gt;
&lt;br&gt;
&lt;/div&gt;


</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/cms/?1752</guid>
			<pubDate>Mon, 06 Oct 2008 15:25:36 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.dentalmanagers.com/en/cms/?2154</link>
			<title>GNYDM</title>
			<description> AADOM WORKSHOP  AT THE      presented by AADOM and Jameson Management    TOPIC: OFFICE MANAGERS: Leading Your Practice to Success   DATE:          December 2nd TIME:           9:00am-12:00pm &amp; 2:00pm - 5:00pm COST:          Free SPEAKERS:    Kathleen O'Donnell, M.A., Vice President., Coaching, Jameson Mgt.                  Heather Colicchio, President, AADOM Recommended for: Office Managers    You are a leader of yourself, your teammates and your patients! Equip yourself with the tools needed to have smooth, well organized days each day in your practice. Don't miss this opportunity to learn and interact with other office managers.   Learn to:        Understand the keys to goal accomplishment - strategic planning - and the results it will bring to you and your practice          Enhance your communication skills with teammates and patients          Develop a comprehensive approach to solving problems effectively when the need arises          Address conflict among team members in a...

</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/cms/?2154</guid>
			<pubDate>Mon, 06 Oct 2008 15:24:44 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.dentalmanagers.com/en/cms/?2148</link>
			<title>Electronic Transactions TeleForum</title>
			<description>  AADOM MEMBER TELEFORUM sponsored by   TOPIC: Electronic Transactions - It's More Than Just Claims         Streamline your front desk - Learn about all the electronic transactions your practice can use today!   DATE:  October 22nd TIME:   1:00pm EST COST:   Free to AADOM Members   Join your colleagues for an informative teleconference on insurance transactions. Talk with clearinghouse representatives and insurance companies to learn about new transactions now available electronically. You can use these e-transactions in your busy practice today to help allow more time for your staff to concentrate on patient care. Learn more about:        Submitting claims electronically (even those that require attachments!)          Checking eligibility and benefits without calling the insurance company          Tracking and checking claim status online, any time after submission          Have the opportunity to ask insurance companies questions!!     Dial-in instructions willb e sent to all AADOM...

</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/cms/?2148</guid>
			<pubDate>Mon, 06 Oct 2008 13:52:25 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.dentalmanagers.com/en/cms/?2144</link>
			<title>How to Complete a Medical Claim Form</title>
			<description> The Importance of a Can Do Attitude How to Complete a Medical Claim Form by Marianne Harper   CLICK HERE to download a sample Medical Claim Form   Do you remember when you were first given the job of filing your practice&#8217;s dental claims? Do you also remember how you felt about it? For many of you, it was a daunting task and there was a lot of trial and error till you figured out the process and were able to file successful dental claims. That is an example of a learning curve. And now you are reading more and more often that certain dental procedures should be filed on medical claims. Your thoughts are probably leaning towards oh no, not again! Please read on, as this article will help you through this learning curve.  You may need to review my article The Need for Medical Coding in Dental Practices that appeared in the Summer 2008 issue of The Observer because it introduced you to medical coding for dental practices and explained the basics of the medical codes. Let&#8217;s put that...

</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/cms/?2144</guid>
			<pubDate>Fri, 03 Oct 2008 12:41:36 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.dentalmanagers.com/en/cms/?2141</link>
			<title>TeleForum: Tom Limoli</title>
			<description>                                                                                  Maintaining Momentum in an Uncertain Economy                            Register Now                           Presented by Tom Limoli, Jr., Atlanta Dental Consultants                                                                                                                                                                                                                          Questions - Questions - Questions!                             As the Cheshire cat said to Alice from the safety of its tree, If you don't know where you are going any road will do.                                         Join Tom Limoli, Jr. of Limoli &amp; Associates / Atlanta Dental Consultants for this month's spirited exchange of information as he discusses the market changes affecting the art, science and profession of dentistry. With your subscription to his publication, Dental Insurance Today, you are kept current of...

</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/cms/?2141</guid>
			<pubDate>Tue, 23 Sep 2008 02:37:10 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.dentalmanagers.com/en/cms/?1803</link>
			<title>Exhibitor Kit</title>
			<description>Exhibitors:    Thank you for being a part of the 4th Annual Dental Managers Conference presented by the American Association of Dental Office Managers.    Each Exhibitor will have one 6' table w. cloth, 2 chairs and waste basket. The floor is carpeted. Tables will be pre-assigned. We do not assign booth numbers. Your table will have your company's name on it when you arrive.      Each Exhibitor will receive an Excel file of all attendees w. mailing addresses within 2 weeks after the show.     Name Badges  Name badges will not be issued in advance. You can pick up your name badge at the Registration Desk at the conference. Please be sure to stop at the Registration Desk first to pick up your badge and materials, as anyone without a valid name badge will not permitted into sessions.     Friday Night Dinner    Friday night, September 26th, attendees have dinner on their own. Not to worry - our hotel is connected to Bay Street - home to some fabulous restaurants - from casual to fancy. We...

</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/cms/?1803</guid>
			<pubDate>Mon, 22 Sep 2008 15:39:05 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.dentalmanagers.com/en/cms/?1707</link>
			<title>DINNER CRUISE</title>
			<description>&lt;br&gt;
&lt;p align=&quot;center&quot;&gt;&lt;font face=&quot;Helvetica&quot;&gt;&lt;em&gt;&lt;img alt=&quot;&quot; src=&quot;https://www.regonline.com/custImages/246788/YSS.jpg&quot; /&gt;&lt;/em&gt;&lt;/font&gt;&lt;/p&gt;
&lt;p align=&quot;center&quot;&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt;&lt;font face=&quot;Helvetica&quot;&gt;&lt;strong&gt;AADOM&amp;nbsp;'s Saturday Night&amp;nbsp;of FUN!!! &amp;nbsp;- Dinner Cruise Optional Event&lt;br&gt;
9/27 - 8:30 pm Boarding&lt;br&gt;
&lt;/strong&gt;&lt;/font&gt;&lt;br&gt;
Aboard StarShip, you'll enjoy exceptional cuisine brilliantly prepared by Yacht StarShip's Executive Chef and galley staff. Yacht StarShip's menus feature a magnificent selection of specialty cuisine and traditional favorites, including award winning appetizers, four-star cuisine and incredible desserts. Yacht StarShip also offers fine wines, sparkling champagnes, bar classics and specialty drinks to perfectly compliment any meal.&lt;/font&gt;&lt;/p&gt;
&lt;p align=&quot;center&quot;&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt;During dinner, Yacht StarShip's entertainment provides the backdrop for an unforgettable evening. Rock to the sounds of live entertainment or dance beneath a blanket of stars as soft music serenades you. From exciting dance music to romantic dinner music, Yacht StarShip's entertainers will simply dazzle you.&lt;/font&gt;&lt;/p&gt;
&lt;p align=&quot;center&quot;&gt;&lt;font face=&quot;Arial&quot; size=&quot;2&quot;&gt;PRICE: $100.00 Saturday&amp;nbsp;Night @ Yacht Starship- Includes:&amp;nbsp;Dinner Cruise,Entertainment &amp;amp; Transportation to &amp;amp; from the Renaissance Hotel.&amp;nbsp; &lt;/font&gt;&lt;/p&gt;
&lt;br&gt;
&lt;div&gt;&lt;strong style=&quot;font-size: 12pt; text-decoration: underline&quot;&gt;Shuttle Information&lt;/strong&gt;&lt;/div&gt;
&lt;div&gt;&amp;nbsp;If you are coming on the Saturday Night Dinner Cruise aboard the Yacht Starship, please meet in the lobby of either the Renaissance or the Tampa Courtyard Marriott at 7:30pm.&amp;nbsp;A chartered coach will be picking up attendees at the lobby of each of these hotels no later than 8:00pm.&amp;nbsp;The boat boards at 8:30pm and will return to dock at 11:30pm at which time the coaches will return passengers to both the Renaissance and the Courtyard.
&lt;p&gt;If you have not signed up for the Dinner Cruise and would like to join us for dinner and FUN, stop by the Registration Desk.&amp;nbsp;Tickets are $100. per person.&lt;/p&gt;
&lt;p style=&quot;font-family: Verdana&quot;&gt;&lt;strong&gt;&lt;em style=&quot;color: #ff00ff&quot;&gt;&amp;nbsp;Bon Voyage!&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt;
&lt;/div&gt;


</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/cms/?1707</guid>
			<pubDate>Mon, 22 Sep 2008 02:04:15 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.dentalmanagers.com/en/cms/?2134</link>
			<title>Webinar: Advertising Budget</title>
			<description>&lt;div style=&quot;border-right: #efefef 1px solid; padding-right: 5px; border-top: #efefef 1px solid; padding-left: 5px; padding-bottom: 10px; overflow: auto; border-left: #efefef 1px solid; width: 590px; border-bottom: #efefef 1px solid&quot;&gt;&lt;a href=&quot;http://www.goaskfred.com/Home.mvc/Webinars?cid=aadomeblstheadline0908&quot;&gt;&lt;img alt=&quot;goaskfred.com header&quot; src=&quot;http://www.lanmarkgroup.com/Clients/1800/email/fred.jpg&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;
&lt;div style=&quot;float: left&quot;&gt;&lt;a style=&quot;text-decoration: none&quot; href=&quot;http://www.goaskfred.com/Home.mvc/Webinars?cid=aadomeblstwebinar0908&quot;&gt;
&lt;div id=&quot;leftside&quot; style=&quot;border-right: orange 1px solid; padding-right: 10px; font-size: 16px; float: left; width: 395px; color: orange; margin-right: 25px; height: 320px&quot;&gt;
&lt;p&gt;&lt;strong&gt;NEW INTERACTIVE WEBINAR:&lt;/a&gt;
&lt;p style=&quot;color: #005dab&quot;&gt;Fred Joyal, co-founder of &lt;a style=&quot;text-decoration: none&quot; href=&quot;http://goaskfred.com/1-800-Dentist.mvc/?cid=aadomeblstintext0908&quot;&gt;&lt;font color=&quot;#005dab&quot;&gt;&lt;span style=&quot;white-space: nowrap&quot;&gt;1-800-DENTIST&lt;span style=&quot;font-size: 10px&quot;&gt;&amp;#174;&lt;/span&gt;&lt;/span&gt;,&lt;/font&gt;&lt;/a&gt; leads an online discussion about how much dentists should budget for advertising. &lt;/strong&gt;&lt;/p&gt;
&lt;br&gt;
&lt;p style=&quot;margin-top: 40px; font-size: 15px; color: #005dab&quot;&gt;&lt;img src=&quot;http://www.lanmarkgroup.com/Clients/1800/email/button.jpg&quot; align=&quot;left&quot; border=&quot;0&quot;  alt=&quot;&quot; /&gt; &lt;a style=&quot;text-decoration: none&quot; href=&quot;http://www.goaskfred.com/Home.mvc/Webinars?cid=aadomeblstbutton0908&quot;&gt;&lt;font color=&quot;#005dab&quot; size=&quot;3&quot;&gt;Save the date: &lt;br&gt;
Tuesday 9/23 @ 10am PST. &lt;/font&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p style=&quot;margin-top: 40px; font-size: 14px&quot;&gt;&lt;font color=&quot;#005dab&quot; size=&quot;3&quot;&gt;&lt;/font&gt;&lt;a style=&quot;padding-right: 10px; font-size: 16px; color: orange; margin-right: 25px&quot; href=&quot;http://www.goaskfred.com/Home.mvc/Webinars?cid=aadomeblstbottomlink0908&quot;&gt;
&lt;p&gt;&lt;strong&gt;Register at &lt;strong&gt;go&lt;span style=&quot;color: #7f7f80&quot;&gt;ask&lt;/span&gt;fred.com&lt;/strong&gt; today! &lt;/a&gt;&lt;/p&gt;
&lt;/div&gt;
&lt;div style=&quot;font-size: 14px; color: #7f7f80&quot;&gt;
&lt;ul&gt;&lt;br&gt;
    &lt;br&gt;
    &lt;br&gt;
    &lt;li&gt;Find out how much you should be spending on advertising.&lt;br&gt;
    &lt;br&gt;
    &lt;/li&gt;
    &lt;li&gt;All you need is an internet connection and a phone line.&lt;br&gt;
    &lt;br&gt;
    &lt;/li&gt;
    &lt;li&gt;Free to doctor and staff &#8212; don't miss it!&lt;br&gt;
    &lt;br&gt;
    &lt;/li&gt;
&lt;/ul&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/strong&gt;&lt;/div&gt;


</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/cms/?2134</guid>
			<pubDate>Fri, 19 Sep 2008 00:17:04 GMT</pubDate>
		</item>
		<item>
			<category>Content Managers</category>
			<link>http://www.dentalmanagers.com/en/cms/?2132</link>
			<title>Instructions for Posting A Question</title>
			<description>&lt;div&gt;To all members interested in posting a question on our Member Forum, please follow these instructions:&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div style=&quot;text-decoration: underline;&quot;&gt;&lt;strong&gt;POSTING A QUESTION&lt;/strong&gt; &lt;br&gt;
&lt;/div&gt;
&lt;div&gt;1. Go to &lt;span class=&quot;Object&quot; id=&quot;OBJ_PREFIX_DWT27&quot;&gt;&lt;a href=&quot;http://www.dentalmanagers.com/en/forums/&quot; target=&quot;_blank&quot; rel=&quot;nofollow&quot;&gt;&lt;font color=&quot;#810081&quot;&gt;Member Forum&lt;/font&gt;&lt;/a&gt;&lt;/span&gt; page&lt;br&gt;
2. Open up the appropriate category&lt;/div&gt;
&lt;div&gt;3.&amp;nbsp;On top of grey box, you will see &quot;Post a Topic&quot;&lt;/div&gt;
&lt;div&gt;4. Click &quot;Post a Topic&quot; and enter your question in the text box provided&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div&gt;An AADOM staff member checks the Member Forum daily for new postings and sends E-Mail blasts out daily. Once posted, your question will get sent out to all AADOM Members within a couple of days to AADOM members.&amp;nbsp; Please check your posted question daily to see if new responses have been posted.&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;&amp;nbsp;&lt;/div&gt;
&lt;div style=&quot;text-decoration: underline;&quot;&gt;&lt;strong&gt;POSTING A REPLY&lt;/strong&gt;&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;1. If you would like to post a reply to a question already on the Member Forum, go to the page where the thread is running.&lt;/div&gt;
&lt;div&gt;2. At the bottom of the last reply to that question, you will see a button on the lower right hand corner that says &quot;Post a Reply&quot;.&amp;nbsp; Click that button.&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;3.&amp;nbsp; Type in your reply and hit &quot;Post Message&quot;&lt;/div&gt;
&lt;div&gt;4. Your reply will be posted.&lt;br&gt;
&lt;/div&gt;

</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/cms/?2132</guid>
			<pubDate>Thu, 18 Sep 2008 16:59:43 GMT</pubDate>
		</item>
		<item>
			<category>Survey</category>
			<link>http://www.dentalmanagers.com/en/sur/?12</link>
			<title>AADOM 2008 Conference</title>
			<description>Objectives: &lt;br&gt;&lt;br&gt;Release Date: 30-Sep-08 12:00 PM&lt;br&gt;Expiration Date: 29-Dec-08 12:00 PM&lt;br&gt;</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/sur/?12</guid>
			<author>noemail@dentalmanagers.com</author>
			<pubDate>Tue, 30 Sep 2008 16:00:00 GMT</pubDate>
</item>

		<item>
			<category>Survey</category>
			<link>http://www.dentalmanagers.com/en/sur/?11</link>
			<title>Topics for Future TeleForums</title>
			<description>Objectives: Jennifer de St. Georges, world renowned dental lecturer and Practice Management Consultant, would like to do a series of continuing education programs for AADOM members. We would like to let her know what topics are MOST IMPORTANT TO YOU - the office manager.&lt;br&gt;
&lt;br&gt;
Below are a list of topics that Ms. de St. Georges has offered as possible topics for future CE events/Study Clubs&amp;nbsp; for our members.&lt;br&gt;
&lt;br&gt;
Please take a few moments to rate each one as to how you feel about each topic. STRONGLY AGREE means that this is a topic you feel is very important for a dental office manager to know more about, STRONGLY DISAGREE means that you feel it is not that important at all.&lt;br&gt;
&lt;br&gt;
Thank you for your time and we look forward to continuing to bring you quality on-line educational courses to you.&lt;br&gt;
&lt;br&gt;
P.S. If you would like to hear Ms. de St. Georges Teleforum that she presented for our members, which gives an overview on each topic, as well as an outline that goes with it, you can access it at:&lt;br&gt;
&lt;a href=&quot;http://www.dentalmanagers.com/en/cms/?1781&quot;&gt;http://www.dentalmanagers.com/en/cms/?1781&lt;/a&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;&lt;br&gt;Release Date: 21-Jul-08 10:00 AM&lt;br&gt;Expiration Date: 19-Oct-08 10:00 AM&lt;br&gt;Please rate the following as possible topics for future CE events with Jennifer de St. Georges. Ratings go from STRONGLY AGREE (a topic you would like to learn more about) to STRONGLY DISAGREE (a topic that is not important to you).&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/sur/?11</guid>
			<author>noemail@dentalmanagers.com</author>
			<pubDate>Mon, 21 Jul 2008 14:00:00 GMT</pubDate>
</item>

		<item>
			<category>Survey</category>
			<link>http://www.dentalmanagers.com/en/sur/?10</link>
			<title>Topics for Future TeleForums</title>
			<description>Objectives: Jennifer de St. Georges, world renowned dental lecturer and Practice Management Consultant, would like to do a series of continuing education programs for AADOM members. We would like to let her know what topics are MOST IMPORTANT TO YOU - the office manager.&lt;br&gt;
&lt;br&gt;
Below are a list of topics that Ms. de St. Georges has offered as possible topics for future CE events/Study Clubs&amp;nbsp; for our members.&lt;br&gt;
&lt;br&gt;
Please take a few moments to rate each one as to how you feel about each topic. STRONGLY AGREE means that this is a topic you feel is very important for a dental office manager to know more about, STRONGLY DISAGREE means that you feel it is not that important at all.&lt;br&gt;
&lt;br&gt;
Thank you for your time and we look forward to continuing to bring you quality on-line educational courses to you.&lt;br&gt;
&lt;br&gt;
P.S. If you would like to hear Ms. de St. Georges Teleforum that she presented for our members, which gives an overview on each topic, as well as an outline that goes with it, you can access it at:&lt;br&gt;
&lt;a  href=&quot;http://www.dentalmanagers.com/en/cms/?1781&quot;&gt;http://www.dentalmanagers.com/en/cms/?1781&lt;/a&gt;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;&lt;br&gt;Release Date: 21-Jul-08 10:00 AM&lt;br&gt;Expiration Date: 19-Oct-08 10:00 AM&lt;br&gt;Please rate each topic below on a scale of &lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/sur/?10</guid>
			<author>noemail@dentalmanagers.com</author>
			<pubDate>Mon, 21 Jul 2008 14:00:00 GMT</pubDate>
</item>

		<item>
			<category>Survey</category>
			<link>http://www.dentalmanagers.com/en/sur/?9</link>
			<title>DENTAL DESIGN SURVEY</title>
			<description>Objectives: &lt;span style=&quot;font-size: 12pt; font-family: Times New Roman;&quot;&gt;&lt;span style=&quot;font-family: Arial;&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;The results of the survey below will provide valuable information pertaining to the inclusion of the office manager's strategic vision for a new space.&amp;nbsp; No one understands the ebb and flow of your office's synergy better than you.&amp;nbsp; The results of this survey will be analyzed and conclusions will be made that should help us provide you with clear direction on how you can enhance the overall design process.&amp;nbsp; We will be providing you with education on exactly what you should be focused on in a growing practice.&lt;/span&gt; &lt;/span&gt;&lt;/span&gt;
&lt;br&gt;&lt;br&gt;Release Date: 14-Jun-08 2:15 PM&lt;br&gt;Expiration Date: 12-Sep-08 2:15 PM&lt;br&gt;Please read the questions carefully and answer as honestly as possible.&amp;nbsp; If you don't know the answer to a question be sure to mark &quot;I Don't Know&quot;.&amp;nbsp; Or pick the &quot;Not Applicable&quot; choice.
</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/sur/?9</guid>
			<author>noemail@dentalmanagers.com</author>
			<pubDate>Sat, 14 Jun 2008 18:15:00 GMT</pubDate>
</item>

		<item>
			<category>Survey</category>
			<link>http://www.dentalmanagers.com/en/sur/?8</link>
			<title>Conference Session Registratons</title>
			<description>Objectives: &lt;br&gt;
&lt;br&gt;&lt;br&gt;Release Date: 6-Jun-08 12:00 PM&lt;br&gt;Expiration Date: 4-Sep-08 12:00 PM&lt;br&gt;Please complete the following survey indicating the preference of which sessions you wish to attend at the AADOM Conference.&amp;nbsp; Completing this survey will guarantee you seat at each of your desired sessions. For course descriptions and speaker information, visit our Annual Conference page at:&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/sur/?8</guid>
			<author>noemail@dentalmanagers.com</author>
			<pubDate>Fri, 06 Jun 2008 16:00:00 GMT</pubDate>
</item>

		<item>
			<category>Survey</category>
			<link>http://www.dentalmanagers.com/en/sur/?7</link>
			<title>On-Line Form Catalog</title>
			<description>Objectives: To determine which forms used in the dental practice AADOM members would like most to view and share on-line.&lt;br&gt;
&lt;br&gt;&lt;br&gt;Release Date: 8-Jan-08 10:00 AM&lt;br&gt;Expiration Date: 7-Apr-08 10:00 AM&lt;br&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;YOUR OPINIONS MATTER TO US!&lt;br&gt;
Which forms would you like to see from other practices?&lt;br&gt;
Do you &quot;strongly agree&quot; you'd like to see another practice's Financial
Agreement?&lt;/span&gt;&lt;/strong&gt;&lt;br&gt;
Several months ago, AADOM members sent&amp;nbsp; in the Treatment Forms that they use in their practices. We scanned them onto our website for other AADOM members to view them and/or print them so that you could compare them to what you use in your practice and make improvements to your own Treatment Forms(you can view them all on the Tx Form Catalog Link on the website). This was met with such success that we would like to EXPAND our On-Line Form Catalog to include ALL forms used in the dental practice for our members. To do this, we would like to know what forms you would like us to include in our new on-line catalog, by rank order. &lt;br&gt;
&lt;br&gt;
Please take this survey and let us know whether you agree or disagree (and how strongly) as to which forms you would be interested in seeing in the NEW On-Line Catalog.&amp;nbsp; There is no limit as to the number of forms that you can include.&lt;br&gt;
When we compile your results we will then begin collecting the appropriate forms from our members to include in our NEW On-Line Catalog.&lt;br&gt;
&lt;br&gt;
Thank You!&lt;br&gt;
&lt;br&gt;
&lt;strong&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;
Would you like to see the following from other practices:&lt;/span&gt;&lt;/strong&gt;&lt;br&gt;
</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/sur/?7</guid>
			<author>noemail@dentalmanagers.com</author>
			<pubDate>Tue, 08 Jan 2008 15:00:00 GMT</pubDate>
</item>

		<item>
			<category>Survey</category>
			<link>http://www.dentalmanagers.com/en/sur/?6</link>
			<title>Webinar with Lois Banta</title>
			<description>Objectives: &lt;div align=&quot;center&quot;&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;em&gt;&lt;/em&gt;&lt;/span&gt;&lt;u&gt;&lt;span style=&quot;font-size: 14pt;&quot;&gt;AADOM Practice Management Webinar&lt;/span&gt;&lt;/u&gt;&lt;em&gt;&lt;span style=&quot;font-size: 14pt;&quot;&gt;&lt;br&gt;
presented by Lois Banta&lt;br&gt;
&lt;/span&gt;&lt;/em&gt;&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;em&gt;&lt;/em&gt;&lt;/span&gt;&lt;/div&gt;
&lt;span style=&quot;font-size: 12pt;&quot;&gt;&lt;em&gt;&lt;span style=&quot;font-family: Times New Roman;&quot;&gt;Lois Banta, one of the nation's leading dental practice management consultants, has offered to host a &lt;strong&gt;Practice Management Webinar&lt;/strong&gt; for AADOM members.&amp;nbsp;&amp;nbsp;&amp;nbsp; Ms. Banta is going to tailor-design the content of the webinar based on what AADOM members would like to learn about most. Please take a moment to let AADOM know which topic you would like Ms. Banta to present in her webinar.&lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;br&gt;
&lt;br&gt;&lt;br&gt;Release Date: 30-Nov-07 10:00 AM&lt;br&gt;Expiration Date: 28-Feb-08 10:00 AM&lt;br&gt;&lt;br&gt;
</description>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/sur/?6</guid>
			<author>noemail@dentalmanagers.com</author>
			<pubDate>Fri, 30 Nov 2007 15:00:00 GMT</pubDate>
</item>

		<item>
			<category>Survey</category>
			<link>http://www.dentalmanagers.com/en/sur/?5</link>
			<title>Practice Management Categories</title>
			<description>Objectives: &lt;br&gt;
&lt;br&gt;&lt;br&gt;Release Date: 4-Oct-07 6:00 PM&lt;br&gt;Expiration Date: 2-Jan-08 6:00 PM&lt;br&gt;The purpose of this survey is to help AADOM learn what topics our members would like to learn more about in upcoming newsletters.&amp;nbsp; We have listed several topics below. On a scale of 1-5 please check each topic as follows:&amp;nbsp;&amp;nbsp; &lt;br&gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp; &lt;strong&gt;1= This topic is of NO interest to me&lt;br&gt;
&lt;br&gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  2= I have a LITTLE bit of interest in this topic&lt;br&gt;
&lt;br&gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  3= I am SOMEWHAT interested in this topic&lt;br&gt;
&lt;br&gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  4= I am VERY interested in this topic&lt;br&gt;
&lt;br&gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  5= I can't WAIT to read more about this!!!&lt;/strong&gt;&lt;br&gt;
&lt;div align=&quot;left&quot;&gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp;&amp;nbsp;  &amp;nbsp; &lt;br&gt;
&lt;div align=&quot;center&quot;&gt;&lt;u&gt;
All AADOM members who complete the survey will be entered to win a $100 AMEX Gift Card!&lt;/u&gt;&lt;br&gt;
&lt;/div&gt;
&lt;div align=&quot;center&quot;&gt;Congratulations to the random Winners of the $100 AMEX Gift Card Winners of the&lt;br&gt;
&amp;nbsp;&quot;&lt;strong&gt;Patient Financing&lt;/strong&gt;&quot; survey:&lt;br&gt;
&lt;/div&gt;
&lt;div align=&quot;center&quot;&gt;Tammy Solorio, Main Line Dental Aesthetics, Paoli, PA&lt;br&gt;
and&lt;br&gt;
Casey Wright, Office of Dr. Schwenkmeyer, DDS, Cincinnati, OH&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;/div&gt;
&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;br&gt;
</description>
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			<author>noemail@dentalmanagers.com</author>
			<pubDate>Thu, 04 Oct 2007 22:00:00 GMT</pubDate>
</item>

		<item>

			<category>photos</category>
			<link>http://www.dentalmanagers.com/en/photos/v/159/</link>
			<title>DS</title>
			<description>&lt;img src =&quot;http://www.dentalmanagers.com/tpeople/wwwDentalManagers4.1/R_Gabari/photos/159/my pics 076-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Rachel Gabari. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>DS</itunes:subtitle>
			<itunes:summary>File uploaded by Rachel Gabari.</itunes:summary>
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			<pubDate>Tue, 07 Oct 2008 16:56:07 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.dentalmanagers.com/en/photos/v/158/</link>
			<title>DS</title>
			<description>&lt;img src =&quot;http://www.dentalmanagers.com/tpeople/wwwDentalManagers4.1/R_Gabari/photos/158/Picture 033-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Rachel Gabari. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>DS</itunes:subtitle>
			<itunes:summary>File uploaded by Rachel Gabari.</itunes:summary>
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			<pubDate>Tue, 07 Oct 2008 16:56:07 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.dentalmanagers.com/en/photos/v/157/</link>
			<title>DD</title>
			<description>&lt;img src =&quot;http://www.dentalmanagers.com/tpeople/wwwDentalManagers4.1/R_Gabari/photos/157/Picture 014-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Rachel Gabari. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>DD</itunes:subtitle>
			<itunes:summary>File uploaded by Rachel Gabari.</itunes:summary>
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			<pubDate>Tue, 07 Oct 2008 16:56:07 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.dentalmanagers.com/en/photos/v/156/</link>
			<title>sibling love</title>
			<description>&lt;img src =&quot;http://www.dentalmanagers.com/tpeople/wwwDentalManagers4.1/R_Gabari/photos/156/Picture 034-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Rachel Gabari. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>sibling love</itunes:subtitle>
			<itunes:summary>File uploaded by Rachel Gabari.</itunes:summary>
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			<pubDate>Tue, 07 Oct 2008 16:56:07 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.dentalmanagers.com/en/photos/v/155/</link>
			<title>pups</title>
			<description>&lt;img src =&quot;http://www.dentalmanagers.com/tpeople/wwwDentalManagers4.1/R_Gabari/photos/155/Picture 011-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Rachel Gabari. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>pups</itunes:subtitle>
			<itunes:summary>File uploaded by Rachel Gabari.</itunes:summary>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/photos/v/155/</guid>
			<pubDate>Tue, 07 Oct 2008 16:56:07 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.dentalmanagers.com/en/photos/v/154/</link>
			<title>my dogs</title>
			<description>&lt;img src =&quot;http://www.dentalmanagers.com/tpeople/wwwDentalManagers4.1/R_Gabari/photos/154/Picture 010-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Rachel Gabari. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>my dogs</itunes:subtitle>
			<itunes:summary>File uploaded by Rachel Gabari.</itunes:summary>
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			<pubDate>Tue, 07 Oct 2008 16:56:07 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.dentalmanagers.com/en/photos/v/153/</link>
			<title>my dogs</title>
			<description>&lt;img src =&quot;http://www.dentalmanagers.com/tpeople/wwwDentalManagers4.1/R_Gabari/photos/153/Picture 008-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Rachel Gabari. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>my dogs</itunes:subtitle>
			<itunes:summary>File uploaded by Rachel Gabari.</itunes:summary>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/photos/v/153/</guid>
			<pubDate>Tue, 07 Oct 2008 16:56:07 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.dentalmanagers.com/en/photos/v/152/</link>
			<title>My boxer puppy</title>
			<description>&lt;img src =&quot;http://www.dentalmanagers.com/tpeople/wwwDentalManagers4.1/R_Gabari/photos/152/Picture 026-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Rachel Gabari. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>My boxer puppy</itunes:subtitle>
			<itunes:summary>File uploaded by Rachel Gabari.</itunes:summary>
			<guid isPermaLink="false">http://www.dentalmanagers.com/en/photos/v/152/</guid>
			<pubDate>Tue, 07 Oct 2008 16:56:07 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.dentalmanagers.com/en/photos/v/151/</link>
			<title>office1</title>
			<description>&lt;img src =&quot;http://www.dentalmanagers.com/tpeople/wwwDentalManagers4.1/R_Gabari/photos/151/office1-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Rachel Gabari. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>office1</itunes:subtitle>
			<itunes:summary>File uploaded by Rachel Gabari.</itunes:summary>
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			<pubDate>Tue, 07 Oct 2008 16:56:07 GMT</pubDate>
		</item>

		<item>

			<category>photos</category>
			<link>http://www.dentalmanagers.com/en/photos/v/150/</link>
			<title>light house</title>
			<description>&lt;img src =&quot;http://www.dentalmanagers.com/tpeople/wwwDentalManagers4.1/R_Gabari/photos/150/light house-m.jpg&quot; /&gt;&lt;br&gt;File uploaded by Rachel Gabari. 
&lt;br&gt;&lt;br&gt;
</description>
			<itunes:subtitle>light house</itunes:subtitle>
			<itunes:summary>File uploaded by Rachel Gabari.</itunes:summary>
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			<pubDate>Tue, 07 Oct 2008 16:56:07 GMT</pubDate>
		</item>

<item>
<title>Lorem ipsum</title>
<category>Courses</category>
<link>http://www.dentalmanagers.com/en/courses/view.asp?courseid=1</link>
<description><![CDATA[Instructor: Fraley<br><br>

Lorem ipsum<br>
]]></description>
<dc:subject>Course</dc:subject>
<dc:date>2006-05-01T17:09:54Z</dc:date>
</item>

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