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AADOM Podcast-3 Marketing Principles to Acquire and Retain Patients

One of the biggest challenges dental practices have is knowing how and where to spend marketing dollars. Many dentists spend money on the wrong technology because they don’t understand how to create the right mix of marketing activities, and if they don’t see results from one, they might give up. These challenges can lead to ineffective patient acquisition and retention efforts, ultimately lowering profits for a practice. An effective marketing plan uses best-in-class automated patient engagement systems that simplify the marketing process so you can better communicate with your patients and effectively promote your practice.These tools can help you maximize marketing dollars and increase your return on your investment by keeping your schedule full and bringing new patients to your practice.

EPISODE NOTES

AADOM Radio & Henry Schein One Present:

Andrea Gallimore

Learning Objectives:

Educate office managers on how to effectively promote their practice online, control their practices’ reputation and develop meaningful relationships through leveraging modern technology.

More About Andrea:

Andrea Gallimore has over 19 years of experience with Dentrix and the dental industry. She has worked as an office manager for a multi-doctor practice and also as a certified Dentrix trainer. Andrea currently works for Henry Schein One as a Product Marketing Manager, presents webinars on various Dentrix and eServices products, and presents educational dental seminars across the country. With her extensive software knowledge and real-world office management expertise, Andrea can help practices maximize efficiency and profitability using Henry Schein One Practice Management Software and eServices.

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