AADOM Featured Company Interview – Burgos Stone Productions
AADOM Featured Company is a 30-minute, interview-style presentation sharing the company’s mission, product/service, and best practices for office managers.
Video Description:
Ready to elevate your brand with video?
Join us for a free, 30-minute AADOM Featured Company Interview.
Discover how this powerhouse media team helps dental professionals tell their stories through high-end video, stunning photography, and strategic messaging—all tailored for the dental health industry. Whether you’re a practice or a dental brand, this is content you don’t want to miss.
The Power of Storytelling in Dental Marketing: How Authenticity Builds Trust
When people think about media production, they often picture sleek commercials, fancy graphics, and polished visuals. But in the world of dental marketing, what truly moves the needle isn’t the polish, it’s the story.
It’s the real people, the authentic moments, and the genuine voices behind a dental practice that make an impact. And that realization shaped the very foundation of how I approach media in the dental industry.
When we launched Burgos Stone Productions, our mission was clear: help dental practices and dental companies tell their story, beautifully and truthfully. But I didn’t fully grasp the power of that mission until I worked with one of the first practices that hired me: Feliciana Dental.
The Feliciana Dental Experience
At the time, I was contracted by a marketing agency to produce a full brand package for Feliciana Dental—both photography and video. At the start, it was another gig, but it quickly became much more than that.
With a bit of pre-production strategy, we showed up prepared and in one day, captured over 120 high-quality, edited photos and a stunning three-minute brand video. But the real success of that day wasn’t in the quantity of content, it was in the quality of the stories we uncovered.
We didn’t hire actors. We didn’t script testimonials. We simply asked real patients to share their real experiences.
And the result? True, unscripted testimonials that spoke louder than any marketing copy ever could.
One patient talked about how nervous they were before their first visit and how that anxiety disappeared the moment they walked through the door. Another patient described how the practice didn’t just treat their teeth, they treated them like family.
That authenticity was gold.
A Doctor’s Story Worth Telling
Beyond the patient testimonials, what stood out to me the most was the story of Dr. Jacob Diebold, the lead dentist and owner of Feliciana Dental. During filming, I learned that he didn’t just build a dental practice, he built a place of comfort and empathy.
He understood something that many dentists overlook: dental anxiety is real. He made it his mission to design an environment that would ease those fears. From the layout of his office to how his staff interacted with patients, every detail was intentional.
One moment during filming has stuck with me to this day.
A patient shared how she had come to Dr. Diebold ready to spend thousands of dollars on what she thought was an extensive cosmetic procedure. Any other dentist might have taken her money and delivered what she asked for. But Dr. Diebold didn’t. Instead, he sat her down, looked at her teeth, and told her the truth—her teeth were in great shape. She didn’t need that work done.
That honesty and empathy earned her trust—and her loyalty.
That kind of story isn’t something you can manufacture. It’s something that happens spontaneously. And we were there to capture that moment.
Why Authentic Storytelling Matters
This project opened my eyes to the biggest misconception I see in dental marketing: that flashy, trend-seeking content is what attracts patients.
In reality, people aren’t looking for trendy, they’re looking for real. They want to know that the person behind the mask and gloves is someone who will treat them with care, honesty, and empathy.
That’s why at Burgos Stone Productions, we focus on authenticity first. We don’t just create “content.” We capture the story that makes a dental practice unique and human.
When people scroll through their social feeds or visit a practice’s website, they’re not looking for textbook-perfect smiles—they’re looking for a reason to trust you. And the best way to earn that trust is by letting your patients and team tell their story in their own words.
Balancing Creativity & Strategy
Of course, good storytelling still requires strategy. There’s an art to knowing how to frame a testimonial, how to edit a video so it flows naturally, and how to make sure the message connects with the right audience.
That’s where my background in media production plays a key role. I’ve spent over 15 years behind cameras, in editing bays, and in production studios learning how to blend creativity with business goals. When we produce media for dental practices, we’re not just making something visually beautiful—we’re making sure it works.
We want every photo, video, and piece of content to not only look good but to serve a clear purpose: to build trust, increase engagement, and grow the practice’s business.
The Future of Dental Media
Looking ahead, I believe the dental industry is just scratching the surface when it comes to media and storytelling. In the next five years, we’ll see more practices moving away from stock photos and generic marketing, and instead embracing real, story-driven content that highlights their people, values, and patient experiences.
Those practices that lean into their authenticity—and partner with media teams who know how to capture it—will stand out.
Because at the end of the day, media isn’t just about aesthetics. It’s about making people feel something. It’s about showing prospective patients that behind the tools and technology, there’s a team of real people who care.
That’s the story we’re here to tell.
Watch the full Feliciana Dental Video here:
https://www.youtube.com/watch?v=RqMfTMWLdF4
Speaker: Mike Burgos, Co-Founder
Mike Burgos is the co-founder of Burgos Stone Productions, where they craft cinematic visuals for the dental industry. From B2B media to in-practice content, they help dental professionals look their best and connect with their audience. Their mission? To elevate dentistry through standout storytelling.
