AADOM Featured Company Interview – Wellfit Technologies
Featured Company sessions are not eligible for CE
AADOM Featured Company is a 30-minute live, interview-style presentation sharing the company’s mission, product/service, and best practices for office managers.
Wellfit is a fintech company built to make dental care more accessible for patients and more profitable for the practices that provide it. Its integrated platform combines a Financing MarketPlace, discount dental plans, and payment processing into one system, giving practices frictionless ways to help patients say yes to treatment while simplifying operations and payment collection.
Headquartered in Dallas, Texas, Wellfit’s mission is to eliminate financial complexity, lower practice costs, and empower patient choice — an approach that has already brought the platform into more than 900 practices, powered over 355,000 dental plans, and processed more than $2 billion in patient payments.
As Wellfit puts it: Where Revenue Meets Technology™.
The One Overhead Cost You Can Actually Control
Running the front desk of a dental practice can feel like a game with rules that keep changing. Lab fees creep up. Supply costs shift with the market. Insurance reimbursements arrive lower than the fee schedule says they should. Payroll grows with every hire, every raise, every benefit you add to stay competitive. By the time you get to the bottom of the P&L, half the line items were decided by someone other than you.
So here is a fair question: what if you had total control to increase your bottom line? Not over insurance companies, not over labor markets, not over the price of gloves and composite, but over one line item that is costing your practice more than it should, right now, every single month.
That line item is merchant services.
The Hidden Cost
Ask most office managers what they actually pay to process a patient’s credit card, and you will get a shrug, a guess, or a promise to check the statement later. That is not because they are not paying attention. It is because most processing statements are built to be hard to read.
Interchange rates shift by card type and transaction. Tiered pricing buries the real cost behind vague categories like “qualified” and “non-qualified.” Batch fees, PCI compliance fees, statement fees, and monthly minimums stack up quietly in the background.
A practice can process the exact same volume two months in a row and see two different totals, with no clear explanation why.
Why Predictability Matters
Multiply that unpredictability across a full year, across every card swipe, tap, and online payment your patients make, and the real cost comes into focus. It is not just what you are paying. It is what you cannot plan for.
That exposure has only grown. Between financing plans, online bill pay, and patients who would rather tap a card than write a check, more of a practice’s revenue moves through a card reader today than it did even a few years ago. A processing structure that felt like background noise when patients paid mostly by check or cash now touches a much bigger share of what a practice actually collects.
That unpredictability is the actual problem. You can build a budget around rent. You can forecast payroll. You can even build in some cushion for slow reimbursement checks. What you cannot easily budget for is a processing fee that moves every month for reasons buried three layers deep in a statement nobody has time to fully audit.
The Power of Predictability
Here is the part worth sitting with: of everything on that list of rising, unpredictable costs, merchant services fees are one of the only ones you actually have the power to change. You did not choose your patients’ insurance plans. You do not set the price of dental supplies. But you do choose who processes your payments, and how they price it.
That is the piece of the puzzle Wellfit built its payment processing around. Instead of the tiered, interchange-plus pricing that makes so many statements unreadable, Wellfit offers dental practices a flat, predictable rate: one number, applied consistently, with no hidden surcharges or shifting categories to decode. It is the difference between hoping your processing costs stay reasonable and knowing exactly what they will be.
For a practice already managing so many costs it has no control over, that predictability is worth more than it might seem on paper. It is one fewer unpleasant surprise on the monthly statement. One less thing the office manager has to explain to the doctor. One line item that finally behaves the way a budget assumes it will.
Take Back Control of Your Processing Costs
Total control over every cost in your practice is not realistic, and it never will be. But total control over this one is simply a matter of knowing where to look and asking whether your current processor is working for your practice or just working your practice.
Curious what that looks like inside a real dental office? Wellfit’s Tracey Kroehle sat down with AADOM Radio to talk through exactly this: the hidden cost of unpredictable payment processing, and what practices gain when they take that line item back under their own control. Tune in to hear her take.
Meet Our Speaker:
Tracey Kroehle, Practice Growth Consultant at Wellfit Technologies
Tracey Kroehle, Practice Growth Consultant at Wellfit, has built a multi-faceted career in the dental industry, excelling as an award-winning office manager, trainer, and consultant. Her passion for dentistry stems from its transformative impact on lives, and she brings that same enthusiasm to her training and leadership roles.
True passion comes with mastery, a philosophy she lives by and applies to every office she supports. Having walked in their shoes, Tracey understands the critical responsibilities of office managers and empathetically strives to improve their days.
