AADOM Featured Company: Pro Impressions Marketing
AADOM Featured Company is a 30-minute live, interview-style presentation sharing the company’s mission, product/service, and best practices for office managers.
Video Description:
Pro Impressions Marketing’s mission is to help dental offices become more profitable while reaching more patients. By enhancing online visibility, providing valuable resources, and driving production, Pro Impressions enables dental practices to make a greater impact. With a focus on dentists passionate about improving lives, Pro Impressions Marketing offers expert dental marketing solutions that empower practices to help more people live healthier, happier lives.
25 Ways to Grow Your Dental Practice in 2025
By Jonathan Fashbaugh, Pro Impressions Marketing
The dental industry is competitive, but improving your practice’s marketing doesn’t have to be overwhelming.
With the right strategies, you can grow your practice without adding unnecessary complexity.
Here are 25 simple, effective ways to boost your dental practice in 2025.
Boost Your Social Media Game
Social media offers a direct line to potential and current patients, but consistency is key. By streamlining your social efforts and adding a personal touch, you can build stronger connections without added stress.
- Use a Social Media Content Calendar: Plan and schedule your posts in advance to stay consistent. Use tools or a service to make sure everything runs smoothly.
Jumpstart these efforts with the Pro Impressions Marketing social media calendar. Normally $50, through the end of the year, AADOM members can download it for free with the code aadom2024. Download here.
- Delegate Personalized Posts: Assign a team member to follow the content calendar and add real-time posts. A quick photo of your team or happy patients goes a long way.
Optimize Your Website Experience
Your website is often the first interaction potential patients have with your practice. Testing and refining this experience ensures you capture every opportunity and make a great first impression.
- Secret Shop Your Website: Test your site’s forms and phone response times with secret shopper techniques to ensure you’re maximizing new patient opportunities.
- Analyze Call Patterns: Identify when you’re missing calls. Afternoon gaps? Fix them, and you could see more new patients.
- Upgrade Google Analytics: Make sure Google Analytics is installed and running. It’s a simple but powerful way to track what’s happening on your site.
Automate Your Communication
When it comes to keeping in touch with patients, automation can save time while ensuring consistent outreach. Automating emails and campaigns keeps your patients engaged and informed without burdening your team.
- Automate Monthly Newsletters: Schedule newsletters filled with tips, promotions, and updates. It’s easy to set it and forget it while staying in touch with patients.
- Implement Drip Campaigns: Not every lead books right away—set up automated email campaigns to follow up with those patients who need more time.
Build a Strong Online Reputation
Your online reputation is critical to attracting new patients. By creating a structured approach to gathering reviews and sharing them, you can boost your credibility and ensure you’re the first choice for dental care.
- Systematize Review Requests: Asking for reviews can’t be left to chance. Set up a process to consistently request them after appointments.
- Share Positive Reviews: Use great reviews as social proof on your social media. It’s easy, and it boosts credibility.
Create Engaging Content Without the Hassle
Content marketing drives patient engagement and search engine visibility, but it can be time-consuming. A well-planned, outsourced approach can help you keep the content coming without adding to your workload.
- Plan Quarterly Content: Schedule blog posts and videos in advance. Don’t wait until the last minute—this keeps your content flowing regularly.
- Use Dental-Specific Writers: Hire professionals who know dental marketing. Generic content won’t cut it in this industry.
Streamline Your SEO and Ads
SEO and paid advertising are powerful tools for attracting new patients. By refining your strategies and keeping a close eye on the details, you can drive better results while avoiding costly mistakes.
- Refine Your SEO Strategy: Don’t rely on generic keyword suggestions. Focus on what’s truly relevant to your practice and the services you offer.
- Monitor Backlinks: Bad links can hurt your rankings. Set up tools to watch for toxic backlinks and remove them when needed.
- Track Google Ads Conversions: Use data to optimize your ad targeting. Conversion tracking helps you make sure your budget is spent wisely.
- Target Keywords with Intent: Focus on keywords that signal people are looking for your services—not just browsing.
Engage Patients Effortlessly
Creating engaging content doesn’t need to be complicated. With tools like ProView Social, you can create professional, informative videos that highlight your expertise, attract new patients, and keep current patients engaged.
- Use ProView Social for Video Content: ProView Social simplifies creating high-quality, informative social media videos. Select relevant topics, record your answers, and let the service take care of editing, captions, and posting.
- Automate Patient Surveys: Use software to send surveys after visits. Collecting feedback is essential, and automation makes it easy.
Connect with Your Local Community
Building a strong local presence is vital for any dental practice. By refining your local advertising and getting involved in community events, you can create meaningful connections that last.
- Refine Geo-Targeting in Ads: Make sure your ads are targeting the right areas. Wasting clicks outside your service area costs money.
- Sponsor Local Events: Get involved in your community by sponsoring events. It’s great for exposure and gives you fresh content to share online.
Maximize Referrals
Referrals are one of the most powerful ways to grow your practice. By making it easy for patients to refer others—and showing appreciation when they do—you can cultivate a steady stream of new patients.
- Strengthen Referral Programs: Track referrals and make sure to thank patients who send new people your way. Little gestures make a big difference.
- Host Professional Photo Shoots: Show off your work by featuring patients in social media posts. It’s a natural way to highlight what you do best.
Streamline Email Marketing
Email marketing is one of the most direct ways to keep your patients engaged. Automating your emails ensures you stay in touch regularly and provide a consistent flow of information and updates.
- Automate Newsletters: Don’t wait to send emails when you’re free. Set up a schedule for automatic monthly newsletters.
- Create Onboarding Email Funnels: Set up automated emails for new patients to introduce your practice and guide them through their first visit.
Leverage Educational Content
Patients trust practices that educate them, and creating educational content is a great way to position yourself as an expert. From webinars to videos, use content to answer questions and build trust with your community.
- Host Webinars: Share your expertise through webinars. Record them and use them across your website and social media to extend their reach.
- Create Educational Videos: Simple, informative videos about dental health or common procedures help educate patients and build trust.
These strategies will help grow your practice in 2025 while minimizing added workload. The key is to work smart—automate where you can, delegate where you can’t, be intentional with your content, and engage with your patients and community. When you focus on the right tactics, you’ll see real growth while continuing to deliver excellent care.
Jonathan Fashbaugh, founder of Pro Impressions Marketing, has been helping dentists attract new patients for over a decade. With a degree in Digital Media Arts from Full Sail University and experience in SEO and website design, he launched his own marketing company in 2010. Jonathan has contributed to dental publications and spoken at industry events. He hosts the Marketing Chairside podcast and continues to teach dental marketing. Jonathan is also working on a marketing book and co-authoring a patient education book on TMJ treatment.
