AADOM PODcast – Don’t Spend Money on Marketing Until You Cover These Bases

Don’t spend money on marketing until you’ve covered the basics

Dental offices are facing a growing need for effective marketing strategies in order to attract and retain patients.

With the rise of technology and social media, patients have more options than ever before when it comes to finding a dental practice that meets their needs. As a result, it is increasingly important for dental offices to have a strong online presence and to be able to reach patients through a variety of channels.

The DocSites has over 12 years of experience working with dentists, providing a discovery process that helps dental offices and office managers discover new ways to improve their marketing campaigns based on what they’ve tried in the past and what has worked well for their unique patient base.

This process starts with identifying what is and isn’t working with the current marketing efforts. Only then should money be spent on new marketing campaigns.

3 things to look for in a marketing company

When choosing a marketing company, it is important to look for three key characteristics: authenticity, accessibility, and responsiveness.

A good marketing company should be authentic in its approach, meaning they understand the intricacies of dentistry and how trends are currently working to ensure the campaign offers everything a dentist’s office needs. Do they have a broad knowledge of the dental business as a whole, or is their knowledge simply limited to creating websites and ad campaigns?

They should also be accessible, providing same-day feedback when needed, and responsive to ensure they are meeting the needs of the dental office, including making appropriate website updates and changes as it reflects the growth of the practice and team.

Marketing efforts should be carefully considered, similar to financial decisions in the stock market. Growth rarely occurs overnight, so research and investigation processes are needed to make financially-savvy decisions when it comes to your marketing budget and ad campaigns. It’s not always about weathering the storm but having an understanding of what is and isn’t working in order to make informed decisions about where to allocate resources within your business budget.

Ultimately, dentists have the most important goal of providing care to their patients. But they also run a business, and as a business, they have staff to pay, overhead to consider, and a profit margin to strive toward. Thankfully, not all ad campaigns are expensive. There are affordable steps that dentists can quickly incorporate, including email campaigns and promoting feedback on forums such as Facebook community groups. These resources can be effective in reaching a large number of potential patients at a relatively low cost, especially when it comes to advertising resources such as membership plans for patients without dental insurance.

Finally, staff training is an important aspect of effective marketing. Properly answering the phone ensures that patients are getting scheduled after the campaign reaches them, and they follow through to call the office. When your staff is trained on managing these calls properly and getting the patients on the schedule, your marketing dollars pay for themselves.

The DocSites is happy to conduct a no-obligation discovery process with clients to discuss what’s working for them and where they can improve. You’ll work with the same project manager throughout the duration of your relationship. For over a decade, our dental marketing specialists have worked directly with dental practices to provide a personalized marketing campaign that fits their patient base. And unlike most dental marketing agencies, The DocSites understands the ins and outs of dentistry, having had feet on the ground in practices around the country, so they understand the daily workflow and scope of care that most marketing teams don’t.

EPISODE SUMMARY

A lot of dental offices waste money on their marketing programs because they don’t have their ducks in a row. The goal is that your marketing efforts in the first quarter don’t go to waste in the fourth quarter and that you don’t waste money, time and your resources on marketing efforts.

EPISODE NOTES

AADOM Radio & The DocSites Present:

Parham Nabatian, Co-Founder of The DocSites

Learning Objectives:

  • Invest in a Successful Website, & Marketing Program
  • Achieve Your Marketing Goals
  • Save Money, Save Time & Save Resources

More About Parham:

Parham Nabatian is the co-founder of The DocSites and for the last 12 years he has collaborated with dental practices to help them achieve a successful online presence. He got his start by helping his first client, a childhood friend, expand to more than 11 offices by utilizing online marketing. Over the past decade, his company has been retained by 100s of dental offices of all shapes and sizes to implement a successful web presence and achieve their respective goals. His personal passions involve family, community activities, sports, and travel!

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