AADOM QUICKcast: Asking Patients to Pay Credit Card Fees: Should Our Dental Practice Do This?

Most of you have heard about “cash discount” programs where the cost of accepting a patient credit card payment is passed back to the patient. You see people’s opinions (expert or not) on forums and many of you have received emails or phone calls from sales people, wanting you to implement this in your practice. Let’s filter out all of the noise and get down to the bare facts about cash discount to determine, “Is this really a viable option for my practice?”

Session Learning Objectives:

• Is this legal and how does this work?
• Are other practices doing this and what has their experience been?
• How do I weigh the savings versus possibly losing patients?
• If I decide I want to do this, how can I make sure it is set up correctly and I don’t get fined?

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