Laura J Nadler has been having a blast in dentistry since 1993. She is the founder of WorkingCat, a Marketing and Consulting firm, serving dental practices and companies alike. Laura speaks internationally on Marketing in Dental, including at the ADA, Tufts and Boston University.
She is the author of Lights! Camera! YOU! – A Practical Guide to Creating and Using Video to Market Your Practice, and a member of SCN and AADOM’s ASCA.
So, you’re ready to take your marketing game to the next level, and know video is the way to go. Many types of videos can and should be part of your marketing mix. Let’s cover the major ones. “Evergreen” videos, as the name implies, are always there—on YouTube,...
