Rebecca Herring, DAADOM

Chief Operations Officer Facebook LinkedIn

Rebecca is a seasoned dental coach with over 25 years of experience, rooted in a legacy of service that began on humanitarian dental missions with her father in Guadalajara. She is known for her down-to-earth yet results-driven coaching style that empowers dental teams to work in roles that inspire them, creating aligned, high-performing practices built on trust, communication, and clarity.

With deep expertise in leadership development, team dynamics, and standard operating procedures, Rebecca equips dental professionals with the tools they need to deliver exceptional patient care while achieving operational excellence. She is also a thought leader in the integration of virtual support systems. As the Director of Healthcare Operations at Rocket Station, she helps practices implement offshore virtual assistants to streamline front office operations, reduce burnout, and boost productivity—allowing in-office teams to focus on what they do best.

Rebecca currently serves as Vice President of the Denver Dental Practice Leaders Network (DPLN) and is a lifetime member of AADOM, where she earned her Fellowship in 2023, Mastership in 2024, and her Diplomate status in 2025. She is also a member of the Academy of Dental Management Consultants (ADMC), where she collaborates with other industry thought leaders.

Outside of her professional work, Rebecca finds joy in outdoor adventures with her husband, Chris, in the beautiful Colorado landscape. Together, they cherish time with their seven children and recently celebrated the arrival of their second grandchild.