AADOM News |1 min read

AADOM PODcast: Finding & Hiring Marketing Unicorns

In this podcast, Lori will discuss how to find and build a rockstar marketing team across all roles. 2020 has brought many challenges to just about everyone. With so much uncertainty surrounding jobs, the dental industry has found this to be a new problem they are struggling with as well.
Hiring new team members who are marketing-minded will benefit your practice in multiple ways. Finding candidates that are social media savvy and have a natural communication style can lead to more patients and greater retention.
How do you find qualified candidates that bring a clinical and marketing mindset to the role? Where is the best place to look? And once you find those magical unicorns, how do you keep them? We will be discussing all of these topics and more so you can create and build back the dental team of your dreams!

AADOM Radio & Roadside Dental Marketing Present:

Lori Williams

Learning Objectives:

  • Define your target candidate aka unicorn team member
  • Learn where to find them
  • How to maximize the interviewing process
  • What do YOU bring to the table
  • How to retain the dream team

Learn More about Lori:

Lori Williams is the Website Project Manager for Roadside Dental Marketing. She has over 15 years of combined experience in the dental, marketing, and human resource fields. She has helped over 1,000 clients with career advancement and marketing strategies, including personal branding through resumes and LinkedIn profiles. Having worked for general dentists and specialists such as oral surgeons and orthodontists, she is able to bring a unique perspective to dentists when looking for that qualified unicorn to join their team.

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