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AADOM LiveCast: How to Minimize Friction while Attracting Patients

Approved for 1 CE towards AADOM Designations

Patient communication technology is both a convenience and necessity for providers. When it comes to their dental needs, patients’ point of consideration and points of decision have evolved with performing more extensive research online prior to scheduling an appointment. The patient conversation is no longer a single point in time, but instead is a longer dialogue that is orchestrated over time, both digitally and in-person. Thus, practices need to have a cohesive communication strategy that makes interaction frictionless, continuous, and valuable. With cost being a major barrier to comprehensive care, educating patients on their payment options earlier can lead to less friction later, resulting in happier, healthier, and more loyal patients.

Session Learning Objectives:

  • Find out why practices are evolving from the old way of doing business
  • Learn how and why providers should incorporate payment options within their technology and systems today
  • Recognize ways that CareCredit can help providers/teams

Session Sponsored by CareCredit

AADOM Members log in HERE to watch the recording.

Learn more about the presenters:

Shirley Misiak has spent the past 12 years serving the dental profession within various roles. She has worked with practices to increase case acceptance and enhance patient experience by leveraging technology, creating systems, and maximizing third-party financing. Her success led her to sharing her insights/ experiences in many speaking engagements over the past decade. Today, she continues her passion for helping practice growth by creating partnerships and programs while making it easier for patients to accept the care they need. Shirley holds a key role of collaborating with leading organizations to create the ultimate experience for dental teams and their patients.

Angela Martinez found her passion for dentistry 28 years ago when she held a part-time high school job in the back office of a dental practice. She expanded her expertise, holding multiple roles including RDA, treatment coordinator & Office Manager. She used that first-hand experience to become a Dental Consultant & Provider Relations Manager for an insurance company. In 2014 she joined CareCredit, where she successfully leveraged her knowledge as a trainer & Practice Development Manager. Subsequently, she was promoted to VP of Strategic Association & Dental Health Policy to lead strategic initiatives, education, association relationships & sales support.

 

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