AADOM PODcast – These 3 Marketing Strategies Will Explode Patient Growth in 2023
You want patients (duh!). But how do you create a marketing plan that gets the job done?
We could easily discuss the 5 hottest marketing trends you need to do in 2023.
But here’s the thing:
All “marketing trends” are tactics. And if you don’t have a marketing strategy in place, then your tactics will fail.
Not having a marketing strategy is like placing dental implants without x-rays.
Instead of the 5 hottest trends:
Let’s focus on the 3 marketing strategies that’ll explode patient growth in 2023, especially if you’re:
- Adding new associates
- Expanding to different locations
- Wanting to focus on high-ticket services
- Running a private practice
Listen to AADOM Radio and use this blog to guide you.
Don’t forget to download Roadside’s Marketing Action Plan Workbook to turn your strategy into a game plan.
Marketing Strategy #1
This marketing strategy is a must if you’re:
- Adding new associates
- Adding new locations
- Acquiring/buying into an existing dental practice
Here’s the roadmap you can do for new patient growth:
- Start with a New Patient Generation Funnel
- Nurture your leads and patient list
- Tap into your current patient database
Marketing Strategy #2
This marketing strategy is perfect if you:
- Have a ton of patients
- Want to start focusing on high-ticket services
Here’s the roadmap you can do for new patient growth:
- Upgrade your branding
- Become a thought leader and share your expertise
- Focus all the content you created and put it into campaigns
Try these two campaigns:
- Reactivate patients who have outstanding treatment plans
- Do a mini masterclass (dentists aren’t doing this, and it’s a huge money maker!)
Marketing Strategy #3
This marketing strategy is meant for:
- Private practices that want to grow
- Are in desperate need of new patients
Here’s the roadmap you can do for new patient growth:
- Start small by reactivating your hygiene patients. This will give you funds to start investing in new patient growth
- Invest in New Patient Generation Funnels
- Use videos to nurture and reactivate your patients
Turn your marketing strategy into an action plan!
Your biggest takeaway:
Strategy should ALWAYS come first.
We hope you’ve obtained valuable insight to elevate your marketing strategy.
But:
Making a plan and executing it is a whole different story.
That’s why we’re giving away our Marketing Action Plan Workbook. It’ll help you take your strategy and turn it into a bonafide action plan.
It includes:
- 40+ page workbook for creating an actionable plan for your dental practice
- Proven frameworks and tools that’ll level up your revenue
- Fillable worksheets, templates, and formulas to nail your big goals
- 30 days of social media ideas, dental hashtags, 15 blogging topics, and more
Download the Marketing Action Plan Workbook here.
And because Shannon wants you to kick off 2023 with a bang, she’s offering her insight and expertise.
Schedule a 30-minute analysis call with Shannon to share your 2023 marketing strategy.
She’ll give you real-time feedback and offer any other tidbits of advice, so you’re confident to take action.
Schedule a call with Shannon here.
EPISODE SUMMARY
Shannon Mackey reveals the 3 proven marketing strategies that’ll elevate new patient growth.
Shannon is the CEO of Roadside Dental Marketing. She coaches practices on how to put in place simple strategies that result in increased new patients, referrals, and rankings. Oh, and she’s been doing this since 1999.
If you’re:
- Adding new associates
- Expanding to different locations
- Wanting to focus on high-ticket services
- Running a private practice
Then this episode is for you. Stay tuned at the end to snag her 12-Month Marketing Action Plan and turn your strategy into a game plan.
EPISODE NOTES
AADOM Radio & Roadside Dental Marketing Present:
Shannon Mackey, CEO-Roadside Dental Marketing
Learning Objectives:
- Why tactics like Instagram Reels won’t get you new patients
- Step-by-step path to creating a patient-generating strategy for 2023
- Immediate wins to inject cash into your practice
- The 1 marketing campaign no dental office is doing but should
More About Shannon:
Shannon Mackey is the CEO and Cheerleader of Roadside Dental Marketing. With 20+ years of real-world experience in high-performing practices, her love of marketing is the driving force behind Roadside’s solutions for successful dental practices.
She ran Rhys Spoor in office continuing education for 4 years, helped start PAC-Live with Davide Hornbrook, and enjoys education opportunities.
With infectious enthusiasm and out-of-the-box thinking, Shannon coaches practices to implement simple, step-by-step strategies that result in increased new patients, referrals, and rankings. Her company prides itself on being a marketing guide, not your “status quo” agency.
Click Here For More About Roadside Dental Marketing
Not an AADOM Member? JOIN NOW
