Power Bite #7: Friendly Isn’t Fluffy – It’s Purpose-Driven

When you think of “friendly,” what comes to mind?
A smile? A cheerful voice? A quick “how are you?”

This week’s Power Bite #7: Friendly Isn’t Fluffy – It’s Purpose Driven challenges a common misconception in leadership: that “friendly” just means being nice. A smile, a cheerful voice, a quick “how are you?” Most people stop there. But true friendliness—when rooted in intention—is one of the most powerful leadership traits you can develop.

It’s actually one of the first things taught in the Dale Carnegie program: Become a Friendlier Person.

This principle isn’t about surface-level charm or being agreeable all the time. It’s about leading with empathy, presence, and a genuine desire to connect. When done well, purpose-driven friendliness can transform a team, a patient experience—and an entire practice.

What Purpose-Driven Friendliness Looks Like in Action

In high-performing practices, friendliness is woven into the culture. You can hear it in the tone of voice used at the front desk, see it in the way team members support each other, and feel it in how patients are welcomed and reassured.

It builds trust. It strengthens relationships. And it creates an environment where people feel seen, valued, and motivated to engage.

Power Tip: Talk About Friendliness With Your Team

Where can we model purpose-driven friendliness today?

Look at all the touchpoints—patient handoffs, financial conversations, or busy moments when stress is high. Where does presence and connection make the biggest difference?

Focus on five purposeful habits this week:

• Use people’s names

• Make eye contact

• Offer a warm tone

• Show appreciation

• Listen without interrupting

These aren’t random gestures. They’re intentional acts of leadership that elevate both the team and patient experience.

Need Support? We’ve Got You.

Need help turning this into a habit? This week’s PowerSheet is a printable tool that helps you regain focus fast when everything feels out of control.

Power Bites and their accompanying Power Sheet are included with your AADOM membership and available anytime on eCampus. Look for a new one in your inbox each week—and start powering up your practice, one bite at a time.

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