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AADOM LiveCast: Secrets of Effective Email Marketing

 

Approved for 1 CE towards AADOM Designations

In spite of the popularity of marketing tools like direct mail and social media, email continues to be one of the most effective and affordable ways to market your practice. Over 90 percent of adults in the United States use email. With effective email campaigns, you can inform patients about upcoming promotions, remind patients about upcoming appointments, reactivate patients who have been away, and collect positive reviews for your website that will help you attract new patients. All you need is your patients’ email addresses.

In this session, you’ll learn how to:

• Write email subject lines that capture patients’ attention
• Design messages for reading on mobile devices
• Segment your email list and personalize your messages to boost response rates
• Use thank-you email messages to generate patient reviews
• Monitor open rates to determine how well your email campaigns are engaging patients
• Collect more email addresses so you can reach more patients

Session Sponsored by Demandforce

AADOM Members log in HERE to watch the recording.

Learn more about the presenter:

Doug Sligting is the founder and CEO of Ascent Practice Growth Strategies. Doug has spent his entire 25-year career in marketing, working for national advertising agencies in addition to owning his own agency for 10 years prior to creating Ascent. He has worked with national clients such as Costco, Wal Mart, Henry Schein and 3Com.

 

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