AADOM News |4 min read

4 Social Media Marketing Ideas for Instagram

Nathan Yoder, RDA, Clinical Administrator, FAADOM with text, "Real-world insights from AADOM authors"

If your dental practice has a robust marketing strategy in place, you should be using social media to help grow your patient base.

With over 700 million people on Instagram, the platform is an opportunity to get your name out there and build brand recognition.

Here are some ideas for marketing on Instagram.

#1 Carefully curate your Instagram profile

Unless you have an Instagram giveaway or promotion scheduled, you won’t have a lot of room in your bio alone.

While there are no hard and fast rules to building your bio, you can think about the information your audience will most likely be interested in.

It could be the clinical experiences of your patients, or maybe you can share fun social activities you use to engage them.

Providing value is crucial to growing an Instagram following.

To build your patients’ trust, try sharing helpful content.

These could be articles on the latest products available for purchase or look into using CPG (quality product, price plusses) to make an impact. If you have a CPG line, display in-house products that can support your CPG line.

In other words, highlight how you make your patients’ lives better and provide a memorable experience.

Before you post content, make sure to carefully consider who your audience is. Make sure you consider who you’re targeting before you post specific types of content.

#2 Set a regular posting schedule

Blogging is the best way to create a loyal audience, and a great way to do that is to post new content regularly.

It’s important to create a schedule and stick to it so that your followers will know when to expect new posts.

Twitter is a great platform for those looking to build their brand. Include some of your handles in other social media platforms to help connect with new followers.

Don’t stress if you don’t know how to use the best Instagram features.

Pinterest is another way to share your pictures with a large audience of people.

Instagram posts can be viewed in a pinch on your phone, but the chances are that fewer people will be looking at yours if it is in a Pinterest account.

Before you start putting your account on Facebook or Instagram, make sure that you are ready for the scrutiny. It’s a possible mistake to put your accounts on these social media platforms if you don’t already have strong relationships with your followers.

As with anything, don’t be afraid to ask your followers on social media what they think.

Using social media can be perceived differently by everyone, so finding the ideal method for you will determine the success of your marketing campaigns. From there, you can create a marketing plan and begin to execute it.

Follow up with customers and thank them when they visit your website or sign up for your newsletter.

Engage them, educate them, and make them feel involved in what you do, and always show gratitude.

#3 Use the right hashtag to increase visibility

Hashtags are a great way to get your content in front of a larger audience.

Before using a hashtag in your post, make sure it’s relevant to what you’re posting and that you have a good mix of hashtags included.

When choosing hashtags, use keywords that are related to your content. It can help generate additional views and increase clicks.

Hashtags allow you to quicken the interaction with your audience on Instagram and could help increase total engagement.

Uploading pictures of patients on Instagram (with matching captions) can help people see how amazing they look and could give your account instant points!

When editing your post or just before posting the image, consider adding your phone numbers and contact information. It adds a human touch and makes you more accessible.

#4 Form a community and drive traffic through contests

Building a community around your brand is incredibly important.

One of the best ways to make it happen is to offer some sort of giveaway or contest.

Offer something that’s related to your brand or business, like a free product or discount code. Then ask people to submit photos of themselves using the product or service or wearing your merchandise.

A kick-off event where people line up for a chance to win something is a great way to amplify any activity.

Another easy way to build a following on Instagram is by posting new content each day.

By reposting your content multiple times and constantly adding new copy, you are going to not only gain new followers but also increase your reach and build a strong community.

Create multiple accounts across various social media platforms and repost the same content to gain a following and grow your brand.

Meet the Author

Nathan Yoder in plaid shirt.Nathan began his career with Gentle Family Dentists… This text opens a new tab to the practice’s website… in 1998. He worked his way through each department, learning how the office functioned as a whole.

Now a clinical administrator for three locations, he takes pride in living our mission statement to “create a partnership to educate and empower our patients to have complete health with beautiful smiles in a supportive and comfortable dental home.”


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