Recent LiveStream |1 min read

AADOM LiveCast: Stop Unnecessary Attacks on Practice Profitability


Approved for 1 CE towards AADOM Designations

The credit card industry is designed to confuse and confound merchants with complex statements, long call hold times and hundreds of rules and regulations. In 2020, the average dental practice received TWO rate increases on the cost of accepting patient credit card payments. What’s on tap for 2021? This course will give insight into 2021 and how to avoid the biggest profit busting increases!

Session Learning Objectives:

  • Learn the least expensive way to accept payments
  • Learn which payments to avoid
  • Learn which payment type is going to increase 37% so you can teach your teams to STOP processing this payment type before it increases

Session Sponsored by Merchant Advocate

AADOM Members log in HERE to watch the recording.

Learn more about the presenter:

Cheryl McKenna is the Director of New Business at Merchant Advocate. She has 23 years of experience in the merchant services industry and has been working with Merchant Advocate for more than seven years. Cheryl‘s goal for all of her clients is to ensure they have the best merchant services program while paying a fair price. During 2020, Cheryl dedicated herself to teaching dental practices methods that keep teams and clients safe while also keeping costs low. As a self-proclaimed geek, she readily admits that one of the best parts of her job is decoding all those acronyms on monthly merchant services statements!. 

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