Recent LiveStream |2 min read

AADOM LiveCast: Why Practices Should Market to Small Businesses


Approved for 1 CE towards AADOM Designations

The pathway for dental practices to take more control, lessen their dependence on insurers, and attract new patients comes from an unexpected place—the employer market.

Join Kleer CEO Dave Monahan as he reviews the results of a six month, third-party research study on the employer dental benefits landscape.

Dave will break down the following:

  • How employers view the current dental benefits market
  • Key barriers preventing small businesses from offering a dental benefit to their employees
  • Why you should focus on small businesses, and particularly blue collar small businesses, near your practice
  • The solution employers want, and how you can give it to them

From this presentation, you will walk away with knowledge of the employer dental benefit market and how you can turn it into an opportunity to grow your practice.

Course Learning Objectives:

  • Understand the current dental benefits landscape:
    Why employers want to offer a dental benefit
    What may be preventing employers from offering a dental benefit
  • Learn why small businesses, particularly blue-collar businesses, are a key opportunity for new patient growth
  • Determine what type of solution small businesses need, and how you can offer it to them

Session Sponsored by Kleer

AADOM Members log in HERE to watch the recording.

Learn more about the presenter:

Dave Monahan is the CEO of Kleer, a cloud-based platform that enables dentists to easily create their own membership plan and offer it directly to their patients. Kleer eliminates the cost and hassle of insurance middlemen, making it easy for patients to get the comprehensive dental care they want while enabling dental practices to increase patient loyalty, visits and treatment acceptance.
Dave has a passion for creating technology-enabled businesses that improve people’s lives. He founded Kleer and championed its mission from the beginning. He designed the Kleer platform based on dentist and patient feedback, curated a passionate and hardworking team, publicly advocates for dentists and patient rights, and continuously pushes the company to innovate and be better.
Prior to joining Kleer, Dave served as the CEO of FitLinxx, where he created simple and affordable wearable devices that enabled patients to monitor and manage chronic conditions and athletes to monitor and improve their performance. He also worked at Microsoft from 1999 to 2006, where he developed and implemented new product, market and partnering strategies that helped the company and thousands of its partners grow and improve profitability.
Dave received his Bachelor of Science in Mechanical Engineering from Pennsylvania State University and an MBA in International Business from Loyola University. Dave is married, has three children, and resides in the Greater Philadelphia area.

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