Practice Management |6 min read

Work Smarter Not Harder: How Dental Office Managers Can Leverage the Power of ChatGPT

Screen showing example ChatGBT prompts

In the fast-paced world of dental management, where time is precious and staffing shortages are prevalent, the role of office managers is increasingly challenging. Juggling numerous responsibilities to keep the practice running seamlessly can be overwhelming.

However, with the rise of generative AI, particularly tools like ChatGPT, office managers now have a powerful ally to alleviate workload stress, boost efficiency, and free up more time for what truly matters—the patient experience.

As a marketing manager at a dental technology company, I have personally experienced the transformative power of ChatGPT. It has become an indispensable tool in streamlining my work, enhancing efficiency, and enabling me to achieve more in less time. Embracing this technology is not about doing less; it’s about doing more strategically by unlocking the potential to streamline operations and focus on high-impact tasks. With this in mind, here are 6 ways dental office managers can use ChatGPT at work:

6 ways dental office managers can use ChatGPT to increase efficiency


Social Media Posts

You can prompt ChatGPT to generate social media post ideas and themes, and to build an editorial calendar for when to post. You can also ask ChatGPT to generate as many social post concepts as you’d like and then ask it to draft the actual social post copy along with relevant hashtags to include to optimize engagement. Below are some prompt examples:

“Can you craft 10 compelling Facebook post ideas to captivate our dental practice patients?”

“I’d like to showcase an employee on Facebook. Could you build the post, including relevant hashtags? Here’s the information about the employee: [Insert details].”

In instances where the generated ideas don’t quite align with your vision, ChatGPT remains a flexible collaborator. Request additional options and guide its tone to suit your communication preferences. Remember, the key is to interact with ChatGPT conversationally like it is human, enhancing collaboration and ensuring your social media content mirrors your unique voice and style.

Content Generation: Emails, Text Messages, Blog Posts, and Newsletters

Leverage ChatGPT to develop email templates for different patient scenarios or vendor inquiries, then save them to use as needed. Think about all of the communication touch points you have with patients via written form and where it would serve you to have pre-drafted templates that you can leverage to streamline your outreach. These templates can be uploaded into communication software you’re leveraging too, for example, for use in automated text message outreach.

Also, you can leverage ChatGPT to enhance your patient newsletters and blog posts. Seek content ideas by inputting key points or topics, allowing ChatGPT to suggest and even draft sections of your content. Whether for newsletters or blog posts on your practice’s website, ChatGPT can cater to your specifications, including the desired length.

Job Advertisements

It’s harder than ever to find good talent you can count on and standing out from the dozens of other dental practices in your area seeking to hire can be challenging. Look no further than ChatGPT to help you build out an engaging job advertisement for any position you’re looking to hire in your practice. Clearly outline specifics, unique benefits, and distinctive features of your practice to guide the AI in generating tailored content. Additionally, make use of the templates offered by ChatGPT, either by expanding upon them or sharing examples of ads that inspire you, to further enhance the impact of your job listings.

Standard Operating Procedures

Is it time to formalize or update your practice’s procedures for various tasks? Standard Operating Procedures (SOPs) play a pivotal role in the success of dental practices by documenting best-practice processes. Whether it’s outlining the steps for a financial consultation, phone etiquette, or post-appointment patient follow-ups, SOPs provide a structured guide for excellence.

Navigating the initiation of SOPs can be challenging, but ChatGPT is a valuable resource. Begin by conceptualizing the structure of your SOPs, identifying key sections such as Introduction, Purpose, Scope, Responsibilities, and Procedures. Collect essential information, including step-by-step procedures, protocols, compliance requirements, and other pertinent data. With your outline in place, leverage ChatGPT to generate a draft by providing specific prompts, such as, “Can you create a draft for the ‘Case Presentation’ section using the outlined structure below: [Insert your notes]?”

Conversation Scripts

To ensure team members are speaking with confidence when talking with patients, scripts are critical. You can prompt ChatGPT to help you build talk tracks for different scenarios, such as how to answer the phone, how to successfully book an appointment, or how to bring up patient financing to a patient. The script can include welcoming language, an explanation, additional information or follow-up questions, and an invitation for patients to ask further questions. If ChatGPT’s initial attempt falls short, don’t hesitate to provide specific instructions for a more customized outcome.

When developing a script for how to talk about technology you offer, like third-party financing, ensure alignment with the company’s guidelines and best practices by consulting your contact within the organization. Some companies, such as Sunbit, offer dedicated talk tracks and scenario planning as part of their training and resources, potentially rendering ChatGPT unnecessary for that particular topic.

Surveys & Feedback Collection

Leveraging ChatGPT for patient surveys and feedback collection can enhance patient interactions and streamline the process of gathering valuable insights. Clearly articulate your objectives, general topics, and context when prompting ChatGPT, and seek its assistance in crafting clear, concise, and engaging questions. You can also have ChatGPT generate follow-up questions based on initial responses, creating a more interactive survey experience.

Consider using ChatGPT to draft a warm and inviting introduction message for the survey. Additionally, create a personalized thank-you message that respondents receive upon completing the survey, contributing to an overall positive user experience.

The more you practice, the more comfortable (and rewarding) it becomes.

There’s no one-size-fits-all approach, and trial and error are key to finding the most effective prompts for your specific needs. Speak to ChatGPT as you would to a human, refining your prompts until you achieve the desired result. The more you integrate ChatGPT into your daily operations, the more comfortable and rewarding the experience will become.

Embrace the power of ChatGPT to work smarter, not harder, and witness the positive impact it brings to your dental practice. Good luck, and may your success stories abound!

Esti MarvisiAbout the author: Esti Marvisi

Esti Marvisi is a senior marketing manager at Sunbit, focused on expanding the company’s presence in dental practices. Esti is responsible for generating awareness of Sunbit among independent dentists, DSOs and industry influencers. She has been successful in establishing Sunbit as a financing tool used by more than 10,000 practices with more than 500 joining Sunbit’s merchant network every month.

Esti’s deep knowledge of the dental market has been invaluable in building Sunbit’s dental marketing strategy, including conference and event planning, media buys, continuing education events, thought leadership webinars, and content generation.

To learn why more than 10,000 dental office managers love Sunbit, visit

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