Dental Membership Plans 101: Get Buy-in From Your Hygienists

Download our Membership Plan Crash Course to help get your hygiene team on board

The most profitable practices run excellent hygiene and perio departments — bringing patients in for cleanings or identifying and treating patients with periodontal disease. Hygiene appointments lead to significant revenue boosts with 75% of restorative treatment originating in hygiene.

If you’re an Office Manager looking to increase access to care for more patients while examining ways to improve your hygiene department’s production and profitability, a great place to start is with your uninsured patients. Most practices assume uninsured patients will visit regularly, accept treatment, and pay full price. In reality, uninsured patients don’t visit as often, accept less than half the treatment of insured patients, and receive “day of treatment” discounts that lack any incentive for continued loyalty. This is where dental membership plans can help.

Dental membership plans are an easy and profitable way to increase the performance of your hygiene department — enabling patients to commit to routine preventative care, complete more restorative treatment, and achieve optimal oral health.

Dental membership plans strengthen hygiene performance

• Membership plans provide better, more comprehensive coverage options for patients without insurance or whose insurance you no longer accept — improving overall visits, treatment acceptance, production, and revenue.

* Explore the impact report to compare membership plan patients to insured and uninsured patients here.

• Streamline the organization of your patient schedule and fill scheduling gaps with highly engaged patients. With preventative care included in the membership plan, patients consistently book — and keep — their hygiene appointments.
• Attract new and reactivate dormant patients who are looking for a better dental benefit and solidify their commitment to care.

Get your hygiene team on board

As an Office Manager, involving your Hygienists in the decision-making process regarding implementing and refining a dental membership plan is essential. Solicit their feedback, listen to their suggestions, and consider their input when making plan adjustments. This collaborative approach fosters a sense of ownership and investment in the success of the membership plan.

And while incentives are always a great way to encourage your team to sell your membership plan, they should not be the sole motivation. Remind your team that your membership plan patients will bring in more than 2-3X the production than a regular uninsured patient. This is a win for the practice and your Hygienists, who are paid on production.

Often, Hygienists may think of membership plan patients as “free” since they pay monthly or annually for their customized care plan and might not be as excited to see them.

To help you, we’ve broken down the best way you can compensate your hygiene team in this free guide. Also included are talk tracks and templates to improve team buy-in and the success of your plan.

Download our Membership Plan Crash Course

Kleer is the Official Dental Membership Plan Sponsor of AADOM

Every day, hundreds of AADOM Office Managers use Kleer’s advanced, cloud-based solution to:

• Create unique, customized care plan options for multiple demographics
• Price plans to balance practice and patient value
• Invite patients to sign up from any device
• Automate enrollment, renewals, and payments
• Integrate with your PMS to post payments, fees, and adjustments
• Promote plans with automated marketing campaigns and a curated library of assets
• Manage monthly or yearly payment options

Whether you need to get started or are ready to take your existing membership plan to the next level, Kleer’s dedicated team of support and growth specialists can help you every step of the way.

You can check out success stories of AADOM Office Managers just like you or schedule a demo to talk to an expert about how a Kleer membership plan can drive results for your practice.