AADOM QUICKcast: These 5 Trends Will Make or Break Your Website
Your ideal patients are online. No ifs, ands, or buts. You must have a website that stands the test of time and reflects your practice philosophy. So… what do you need to have a website that grabs your ideal patients’ attention? That’s what Arron George will talk about on this Quickcast.
Arron is Roadside Dental Marketing’s COO and Website Development Director. He’s spent 12+ years creating beautiful websites that help dental practices succeed online.
He’s seen firsthand what website trends are exploding and which fall flat. Learn the 5 leading trends you must have for your site in 2023.
Course Learning Objectives:
- Why “less is more” has an astronomical impact on your website
- Insights into what videos and photos will get people to stop scrolling and notice you
- Simple solutions to make your website a Convenience Hub for patients
- The not-so-sexy trend that can’t be ignored
Sponsored by: Roadside Dental Marketing
These 5 Trends Will Make or Break Your Website
In the ever-evolving digital world, website trends constantly change to keep up with patient expectations and technological advancements.
As we step into 2023, it’s essential for dental practices to stay ahead of the game and understand the latest website trends.
What do you need to have a website that grabs your ideal patients’ attention? That’s what Arron will talk about on this Quickcast.
Arron is Roadside Dental Marketing‘s COO and Website Development Director. He’s spent 12+ years creating beautiful websites that help dental practices succeed online.
He’s seen firsthand what website trends are exploding and which fall flat.
Learn the 5 leading trends you must have for your site in 2023.
Website trend #1: Photos and videos
2022 was the year of video. In 2023, that’s not going away.
A great photoshoot and video shoot are the cornerstones of any brand or website. Capturing your team in their natural habitat and interacting with patients builds unparalleled trust.
Your website will always struggle to attract new patients if you don’t have a professional photoshoot and video shoot.
Why? People buy from people they know, like, and trust.
Watch the Quickcast to get examples of top-notch videos and photos for dental offices.
Website trend #2: Large fonts + immersive experience
People want to get to the point and be able to understand everything they scan.
Make sure your homepage only displays your most important information.
DO use large fonts to make headlines stand out and key points made clear.
DON’T overload your homepage with irrelevant images or lots of info
Watch the Quickcast to get examples of dental websites that follow this trend very well.
Website trend #3: Simple + clean design
Minimalism is BACK!
Less content = concise and to the point.
Your website should be digestible, focusing on your photos and videos.
Watch the Quickcast for some excellent examples.
Website trend #4: Convenience is king
People like convenience and simple onboarding – especially busy moms and millennials.
Your website should be your Convenience Hub for new and current patients. How can you do this?
- Online scheduling
- Online forms
- Online payments
- Chat boxes
- Review integrations
- Give options
Bonus: Making your website convenient is great for nervous patients who hate talking on the phone.
In the Quickcast, Arron shares examples of third-party services that’ll make your website a Convenience Hub.
Website trend #5: Accessibility
Ok, this isn’t the sexiest of website trends… but it’s a MUST!
Your website has to be ADA-compliant. The ADA is the Americans with Disabilities Act, which protects people with disabilities from discrimination.
Your website has to be inclusive for everybody. That means:
- Adding alt tags on your images
- Making your website screen reader friendly
- Adding enough design contrast
- And so much more
In the Quickcast, Arron shares examples of what ADA compliance should look like.
Your developer should be experts in ADA compliance – be sure to ask them about this. At Roadside Dental Marketing, we make ADA compliance a standard on all our websites.
Don’t be stuck in 2007
If your website looks like it is stuck in 2007, it’s time to get with the times.
- Photos and videos provide personality and build trust.
- An immersive experience helps people take action quicker.
- Everyone loves a clean, simple design that evokes emotion and makes it easy to digest information.
- The whole world is moving online, and convenience is king!
- Let’s keep you safe and provide an all-inclusive experience with accessibility.
Your website is the central hub of your online presence. Is it truly representing you?
Find out on our Website Audit Checklist.
This yes-or-no checklist helps you take a hard look at your website and determine if your site is:
- Attracting the right audience
- Converting visitors into patients
- Building trust
Find out if your website is meeting the high standards of patients. Download Roadside’s Website Audit Checklist here.
Learn about the presenter:
As Roadside’s Website Development Director, Arron George, and dental marketing are like two peas in a pod. He has spent the past 12 years creating beautiful websites that help practices achieve online greatness. With a background in content marketing and website development, Arron is passionate about helping dentists find their unique look and feel so they can stand out from the crowd online and rise to the top of Google.