Attracting and retaining patients in healthcare isn’t what it used to be. Referrals and word of mouth, once the dominant methods for bringing in new patients, have given way to digital channels. And retaining patients can be difficult as well amid rising healthcare...
Pediatric dentistry is a specialty that requires a different kind of marketing. Our practice has been in business for 42 years and has tried all types of marketing and advertisements. We find recommendations from our existing patients are the absolute best way to...
Video Description: Ever wondered how elite practices ensure their marketing turns into actual profit? This is your chance to get the playbook straight from the pros. Roadside Dental Marketing will create a marketing strategy using real-life practice numbers. You’ll...
Approved for 1 CE towards AADOM Designations when viewed in AADOM’s Learning Management System. AADOM Members log in HERE to watch the recording and accrue CE. Video Description: We all know that word-of-mouth referrals attract the best patients. The challenge...
In 25 years, I have learned when it comes to external marketing for dental specialties, it’s important to focus on strategies that can bring in new patients. If you’re running a dental specialty practice, you might wonder how to attract more patients and...
Video Description: Ever wondered how elite practices ensure their marketing turns into actual profit? This is your chance to get the playbook straight from the pros. Roadside Dental Marketing will create a marketing strategy using real-life practice numbers. You’ll...
As an office manager, you may encounter negative patient reviews on sites like Yelp and Google. Seeing negative comments about your practice can be disheartening, but it’s important to handle them professionally and efficiently to maintain your practice’s...
Letting your community and service area know that you are accepting new patients should be an ongoing effort for your practice. Making it obvious and convenient for people to know you are “open for business” is a great way to build trust and credibility in...
We all understand how important it is to carve out dedicated time and be intentional with our team meetings. I found myself full of dread when I knew meeting day was coming up. I’ve figured out why. Our meeting structures were poorly organized and uncontrolled, making...
Working in a dental office every day is an opportunity to leave an indelible mark on people’s lives. For example, when a full-mouth implant or cosmetic makeover breathes new life into a patient’s smile, they radiate confidence and joy. However, the reality...
