Approved for 1 CE towards AADOM Designations when viewed in AADOM’s Learning Management System. AADOM Members log in HERE to watch the recording and accrue CE. Video Description: 59% of patients have forgone dental care due to cost fears. And, for those who do...
Navigating The Dreaded Out Of Network Conversation I think I can speak for most, if not all, practice managers when I say working with PPOs is a pain. It’s no wonder why so many practices are going into 2023 as out-of-network providers. One of the most popular...
At every marketing consultation, we are asked how well direct mail works for dental practices. Practice owners especially want to know what type of return to expect on their direct mail campaigns. Unfortunately, the answer to this question isn’t easily answered....
When I first got into the dental field… back in the 80s (yikes), marketing in the dental industry pretty much consisted of the sign in front of the office and an ad in the yellow pages. That was it! In fact, marketing was thought of as unnecessary and quite possibly...
One of the biggest marketing challenges for dental practices is that it’s become more and more difficult to be unique. Almost every practice is advertising the same few offers, like $1000 off clear aligners or free exams and cleanings, and nothing distinguishes those...
Video Description: Your ideal patients are online. No ifs, ands, or buts. You must have a website that stands the test of time and reflects your practice philosophy. So… what do you need to have a website that grabs your ideal patients’ attention?...
AADOM Featured Company is a 30-minute, interview-style presentation sharing the company’s mission, product/service and best practices for office managers. Video Description: TruBlu Social Smiles is a software application that simplifies the requesting, creation,...
You want patients (duh!). But how do you create a marketing plan that gets the job done? We could easily discuss the 5 hottest marketing trends you need to do in 2023. But here’s the thing: All “marketing trends” are tactics. And if you don’t have a marketing strategy...
AADOM Featured Company is a 30-minute, interview-style presentation sharing the company’s mission, product/service and best practices for office managers. Video Description: The DocSites provides affordable and effective Websites & Online Marketing for...
Don’t spend money on marketing until you’ve covered the basics Dental offices are facing a growing need for effective marketing strategies in order to attract and retain patients. With the rise of technology and social media, patients have more options...
