What You’ll Learn What “authority” actually means in the world of AI search, and why it has nothing to do with how long your doctor has been practicing dentistry. Why AI-powered search tools like ChatGPT and Google Gemini use digital signals...
Marketing
What Is an AI SEO Audit? Your Practice Manager’s Complete Beginner’s Guide (2026 Edition)
What You’ll Learn Why the way patients search for dental practices has fundamentally shifted, and why your traditional SEO strategy may already be leaving new patients on the table. What an AI SEO audit actually is, what it checks, and how it differs from...
If Your Dental SEO Results Are Taking Forever, You’re Probably Doing It Right
What You’ll Learn Why SEO typically requires 3-6 months before you see meaningful results for your dental practice, and the specific factors search engines evaluate during this time. What’s actually happening behind the scenes while you wait, from...
No Clicks, No Searches – So How Do Patients Find Dentists Now?
What You’ll Learn Discover the data: 40% of younger patients now skip Google and rely on AI for dental recommendations. Take action fast: Learn five immediate steps to get ChatGPT and other AI assistants to mention your practice by name. Track real...
CE Webinar – AI-Era Marketing Strategies for Office Managers
This webinar is for both AADOM Members and Non-Members! AADOM Members log in HERE to watch the recording and accrue CEU. Approved for 1 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations) Video Description: Your role as an office...
CE Webinar – 4 Growth Tactics to Fill Your Schedule Fast!
This webinar is for both AADOM Members and Non-Members! AADOM Members log in HERE to watch the recording and accrue CEU. Approved for 1 CEU, AADOM is an AGD PACE Approved Provider (can be used towards AADOM Designations) Video Description: A full schedule doesn’t have...
Why Talking About Safety Is Your Practice’s Best Marketing Move
Your team works hard to follow every guideline and best practice for infection control, but most of it happens quietly behind the scenes, right? You might think patients don’t notice or care. Surprise—they do! A recent study found that patients care a lot about...
AADOM QUICKcast: 6 Ways Google Can Get You More of the Right Patients
Video Description: 6 Ways Google Can Get You More of the Right Patients Google has fundamentally transformed how patients search for dental care, and these changes are impacting practices nationwide—including yours. While organic Google searches used to reliably...
The Case for Internal Marketing in Dentistry
Social media is the new word-of-mouth. Your patients are scrolling daily, liking, sharing, commenting, and connecting. Digital marketing can be a gold mine. You want to grow your practice. You want people to know about you and patients to know you. Seeing and...
Marketing |5 min read
AADOM Featured Company Interview – Burgos Stone Productions
AADOM Featured Company is a 30-minute, interview-style presentation sharing the company’s mission, product/service, and best practices for office managers. Video Description: Ready to elevate your brand with video? Join us for a free, 30-minute AADOM Featured...